How to Bring Your Merchandising Strategy into the Omnichannel Age
Shift your Focus to Omnichannel
By now, if you haven’t heard about retailers urgently implementing an omnichannel strategy, it’s probably safe to assume you’ve been living under a rock. While that conversation has been saturated with the why, it’s time to shift focus to discuss the how. One of the central components to achieving a satisfactory level of omnichannel success is addressing the issue of merchandising. According to Retail Systems Research’s (RSR) 2015 annual merchandising benchmark report, 44% of the retailers surveyed identified managing the complexities of cross-channel merchandising as one of their top three challenges.
In this guide, we will focus on:
• Identifying the key challenges of omnichannel merchandising
• Case study examples of which retailers are getting it right
• Key solutions and strategies that can help retailers move forward
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Consider something you wish to purchase at this very moment. There’s a good chance you could pick up your smartphone and buy it. Today’s connected world means your customers and potential customers are online 24/7, whether on a phone, tablet or computer. Heck, now it might even be via the watch on their wrist! Customers have multiple channels at their disposal through which they demand consistency and a seamless experience. With all these channels coming together, competition is heating up. Large retailers with low overhead and access to vast, global product ranges have made it difficult for other retailers to compete – and that’s just the tip of the iceberg. Retailers of all sizes face a variety of challenges when it comes to serving the new omnichannel consumer.