Future Stores Seattle

June 25-June 28, 2017

Washington State Convention Center, Seattle

Contact Us: 1.888.482.6012

Pete Blair

VP, Marketing
Applause
Peter Blair has been with Applause since October of 2015, serving as VP of Marketing. In this capacity, Pete has brought his 20+ years of hands on experience to Applause in order to solidify a marketing vision that encompasses all that Applause offers to it's enterprise level customers and their digital experiences.

Prior to Applause, Pete served as VP of Global Marketing for TradeStone Software and Head of Marketing for Kiva Systems, which was acquired by Amazon. He earned a Bachelor’s Degree in Operations Research & Industrial Engineering from Cornell University.


Day 1: Monday, June 26, 2017 Embracing Retail Disruption

10:30 AM Keynote: Delivering Great Digital Experiences Throughout The Entire Shopping Journey

Your customers’ are browsing, buying and paying when and where they want, and their digital experience is the thread that binds them to your brand. Every touch-point, from web to mobile to in-store, is an opportunity to create and retain a loyal brand user through a superior digital experience. Join Peter Blair, VP of Marketing for Applause, as he discusses the real world execution behind creating a flawless digital experience and the importance in understanding and integrating your customer’s point of view throughout.

13:20 PM Champagne Roundtable Discussions Featuring Leading Retail Innovators

At Future Stores, you’re in control! Get involved in our unique, peer to peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them. After 30 minutes, you’ll rotate to a new table and tackle a new topic with a new expert host. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.

1. The Benefits, Pitfalls And Success Stories Of Engaging With Store Associates On Mobile
What to look for and watch out for as you endeavor to empower and elevate the performance of your store associates/field teams.
Moderator: Tristan Rogers, Founder and CEO, Concrete
2. Delivering Great Digital Experiences Throughout The Entire Shopping Journey
Moderator: Pete Blair, VP, Marketing, Applause
3. The Spectrum of Personalization
Moderator: Jolie Katz, Director of Product Marketing, RichRelevance
4. Digital and Store: Can't We All Just Get Along?
Moderator: Erin Dorshorst, Senior Product Marketing Manager, Salesforce Commerce Cloud
5. Designing Spaces For Brand Activation
Moderator: Aaron Birney, Director of Retail Design, Gensler
6. Unified Commerce, Mobile And The Enhanced Customer Experience: What Are We Really Trying To Accomplish?
Moderator: Victoria Rose, Director, Software Sales for Specialty & General Retail, Pomeroy/enactor
7. Digital Retail Reckoning: Transitioning From Technology Hype To Business Value
Moderator: Jen Peel, Executive Director, Product Innovation, The Garrigan Lyman Group
8. Using Virtual Presence to Change the In-store and Online Consumer Experience
Moderator: Scott Sobera, SVP, Sales, Help Lightning
9. How Humanized Technology Can Save Retail
Moderator: Anthony Perez, VP, Design, Business Development, Strategy, HARBOR
10. Proximity Retailing: Enable Instant Fulfillment With Warehouse As A Service
Pavan Narkulla, Founder & CEO, Big Lynx