Future Stores Seattle

June 25-June 28, 2017

Washington State Convention Center, Seattle

Contact Us: 1.888.482.6012

Matthew Powell

Experience Design Manager
REI
Experience Design Managers at REI, Nikki Easterday and Matthew Powell are submersed in creating the customer experience through new shop designs with reinvented navigation, service operations, engagement and education. Through customer research in tandem with collaborative and iterative design process', they create a new way for customers to discover Camp and Bike at REI.

Matthew has over 20 years of retail experience starting from small mom-and-pop surf shops to such industry giants as Abercrombie & Fitch, Pacific Sunwear, Eddie Bauer and now REI.


Day 3: Wednesday, June 28, 2017 Strategy and Design: Redefining The Retail Landscape

1:20 PM SITE TOUR B: REI Flagship - SOLD OUT

Get a behind-the-scenes-look at REI’s flagship location and hear how they approach store design, customer and staff engagement and more.