Jennifer Seyller

EVP, Specialty Retail Hallmark Gold Crown

Jennifer Seyller is executive vice president – specialty retail for Hallmark.

In this role, Seyller leads the direct wholesale sales and retail operations across the nationwide network of Hallmark Gold Crown® stores, most of which are independently owned and operated.

In addition, she oversees the operations of corporately owned stores in both the United States and Canada. Seyller partners with product development, digital and marketing leaders in the evolution of the retail, digital and wholesale distribution business operations. 

Seyller joined Hallmark in 1997 and has served in a number of leadership roles including product management for gifts, greeting cards and ornaments, vice president season cards and vice president retail product development. In her career, she has been accountable for expanding the ornament category, including developing a premium ornament strategy and brand, launching a growing kids plush franchise and broadening distribution with partners in television home shopping and online shopping.

She is active in the Network of Executive Women and has held leadership roles with United Way and Harvesters – The Community Food Network.

Seyller earned a bachelor’s degree in international business from Drake University.