Future Stores Seattle 2018

June 19-June 21, 2018

Sheraton Seattle, Seattle, WA

Contact Us: 1.888.482.6012

Day 3: Wednesday, June 28, 2017 Strategy and Design: Redefining The Retail Landscape

07:45 AM - 08:30 AM Continental Breakfast

08:30 AM - 08:40 AM Welcome Remarks Plus Top Challenges Activity

08:40 AM - 08:50 AM Presentation By St. Jude, Future Stores Non-Profit Partner

Laura Ehret, Sr. Director, Strategic Partnerships, ALSAC / St. Jude Children’s Research Hospital


Laura Ehret

Sr. Director, Strategic Partnerships
ALSAC / St. Jude Children’s Research Hospital

08:50 AM - 09:05 AM Chairperson’s Opening Address

09:05 AM - 09:30 AM Interview: 2017-18 In-Store Experience Priorities

With more than 1000 stores, 688 remodels and 100 stores opening each year, Jeff Halverson certainly has his hands full! Hear the top priorities for this growing retailer in 2017 and 2018:
How they view analytics and compress data to allow for more strategic decision making
How they juggle the needs of today with the needs of the future
How they maintain a consistent experience across stores, mobile and ecommerce

09:30 AM - 09:50 AM Keynote: How Consumer Technologies Will Change The Face of Retail

Matt MacInnis, Founder and CEO, Inkling
In operations, retailers had been battling one another with wooden ships when Amazon showed up with an ironclad. Now, the retail cost structure is no longer sustainable, driven by outdated technologies and processes. A big change is needed in how we engage and manage our teams; it's time to get retail humming again. Thankfully, new consumer technologies have opened doors to innovation: artificial intelligence, natural language processing, and augmented reality will deliver an experience for employees and customers that will change the face of retail for the better.

Matt MacInnis

Founder and CEO

09:50 AM - 10:20 AM Case Study Revolution: Will You Go Outside With Me?

Nikki Easterday, Experience Design Manager, Recreational Equipment, Inc. (REI)
A case study on connecting to your community before surprising, delighting and welcoming them to the brick and mortar experience.
In this candid presentation, learn how REI built a relationship with the Washington D.C. customer outside of the traditional digital and physical commerce spaces.

Nikki and Matthew will walk you through:

How REI engaged both long-time members and new customers to create an outdoor community ready for the newest flagship store
How empathy and connection can inform the physical design and store experience
Low-fidelity prototyping and co-design of physical, digital and integrated space to validate space to connect
Knowing you got it right; involving customers and staff in ongoing engagement of measurement in high fidelity, real-world retail environment


Nikki Easterday

Experience Design Manager
Recreational Equipment, Inc. (REI)

10:20 AM - 10:50 AM Networking & Refreshment Break

10:50 AM - 11:20 AM Case Study Revolution: Creating The Mobile Optimized Retail Store For Customers And Associates At Scale (aka Let’s get Digical)

Leslie Grandy, Senior Director, Mobile Apps, Digital Media & Advertising, Best Buy
With over 1400 Best Buy stores, and 70% of the US population living within 15 minutes of a Best Buy store, the company offers expert service at an unbeatable price more than 1.5 billion times a year to our customers who visit our stores, engage with Geek Squad Agents or use BestBuy.com or the Best Buy app. Consequently, at that scale, it is our mission to make it easy for customers to shop wherever and whenever they wish, and facilitate seamless collaboration with our "Blue Shirt” associates. Each customer who walks into our store carries a mobile phone and every associate in our store does, too. We’ll explore how to design a mobile strategy that goes beyond a focus on increasing app conversions, and builds long term customer loyalty through a digital connection to the physical world that removes friction, automates and simplifies key tasks, and drives brand loyalty.
In this session we’ll explore:
Ways to close the omnichannel experience gap through mobile
The challenges with a test & learn agile development methodology in a physical world


Leslie Grandy

Senior Director, Mobile Apps, Digital Media & Advertising
Best Buy

11:20 AM - 12:05 PM Future Stores Top Challenge Roundtables

Wrap up a jam-packed event by joining roundtable discussions based on the challenges you submitted during our activity earlier today and talk through your most pressing questions at a table of your peers.

12:05 PM - 1:05 PM Lunch

1:05 PM - 1:20 PM Site Tour Overview and Assignments

Head to the registration area to gear up for your site tour. Then, get ready for an afternoon packed with site tours to renowned retailers in Seattle’s retail core. This is your chance to see retail innovation in action from some of the world’s most admired brands. Sign up for a tour that interests you and spend the afternoon exploring new in-store trends.(Pre-registration is required for all tours).

Track A: SITE TOUR A Filson Flagship

1:20 PM - 4:00 PM Track A: SITE TOUR A Filson Flagship

Back by popular demand! Headquartered in Seattle and in operation since 1897, Filson is a privately owned outfitter and manufacturer of goods for outdoor enthusiasts.
Get a guided tour of Filson’s gorgeous 6000 square foot store and their factory where they develop, sample, cut and sew their goods.

Get a behind-the-scenes-look at REI’s flagship location and hear how they approach store design, customer and staff engagement and more.

Nikki Easterday

Experience Design Manager
Recreational Equipment, Inc. (REI)

Matthew Powell

Experience Design Manager

Katie Baubie

Senior Visual Merchandising Manager

SITE TOUR C Starbucks Reserve Roastery Tour

1:20 PM - 4:00 PM SITE TOUR C Starbucks Reserve Roastery Tour

Be a part of a guided tour of Starbucks’ impressive roastery and enjoy a private tasting and conversation about their Reserve brand.

SITE TOUR D - NEW THIS YEAR Bellevue Square Tour

1:20 PM - 4:00 PM SITE TOUR D - NEW THIS YEAR Bellevue Square Tour - SOLD OUT

Eric Esparza, Manager, Store Design & Construction, Eddie Bauer , , , , David So, District Manager , LEGO Group Robyn Sande, Store Manager, District Trainer , LEGO Group

Seattle’s upscale shopping destinations featuring over 180 retail stores.

Featured retailers on the tour will include:

David So, District Manager, LEGO Group

Robyn Sande, Store Manager, District Trainer, LEGO Group

Eddie Bauer Flagship

Tour Guide: Eric Esparza, Manager, Store Design & Construction, Eddie Bauer


Eric Esparza

Manager, Store Design & Construction
Eddie Bauer

David So

District Manager
LEGO Group

Robyn Sande

Store Manager, District Trainer
LEGO Group

SITE TOUR D - NEW THIS YEAR Bellevue Square Tour

4:00 PM - 11:59 PM Conclusion Of Future Stores 2017, See You Next Year!

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