Future Stores Seattle 2018

June 19-June 21, 2018

Sheraton Seattle, Seattle, WA

Contact Us: 1.888.482.6012

Day 1: Monday, June 26, 2017 Embracing Retail Disruption

07:00 AM - 08:00 AM Continental Breakfast & Registration

Welcome to the kick of off the Future Stores Innovation Lab, which will serve as your “home base” for next two days. This is where you’ll enjoy bottomless coffee, soft drinks, cocktails and snacks; learn about the latest retail technology; and catch up with colleagues and peers!

08:00 AM - 08:10 AM Welcome Remarks & Icebreaker

08:10 AM - 08:25 AM Chairperson’s Opening Address

Craig Witsoe, CEO, Elo

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Craig Witsoe

CEO
Elo

08:25 AM - 08:45 AM Interview: This Is How To Reinvent The In-Store Experience

Fitz Tepper, Writer , TechCrunch Matthew Austin, Senior. Director, Retail Strategy & Innovation, Samsung, Inc.
How to bring the ease of online to brick and mortar
Leverage the voice of the customer to inform design process
Engage customers with immersive technologies
What’s working for today’s shoppers and what is falling out of favor

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Matthew Austin

Senior. Director, Retail Strategy & Innovation
Samsung, Inc.
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Fitz Tepper

Writer
TechCrunch

08:45 AM - 09:05 AM Keynote Panel Discussion: Embrace The New Retail Reality: Disrupt Or Be Disrupted

Chris Taylor, CEO, Square Root Vibhu Norby, Founder, CEO, b8ta Tamy Duplantis, VP of IT, Le Duff America
With advances in technology and changing consumer preferences, retail has been undergoing a massive shift. Large retailers, who have traditionally been slow to change, not have to consider ways to innovate faster to keep up with today’s shopper. Panelists will discuss how to:

Think like a lean startup and foster innovation across the organization
Consider if you are planning to partner with a startup
Quickly test and roll-out new store concepts


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Chris Taylor

CEO
Square Root
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Vibhu Norby

Founder, CEO
b8ta
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Tamy Duplantis

VP of IT
Le Duff America

09:05 AM - 09:30 AM Keynote: How To Kick Start Your Retail Innovation Lab

Scott Emmons, Director and Founder, Innovation Lab, Neiman Marcus
Innovation labs are popping up everywhere as retailers realize that investing in these tech hubs helps them continuously and rapidly test new technology and formats. Hear from Scott Emmons, the creator of the Neiman Marcus iLab and learn more about how they research, test and pilot innovative technologies for luxury retail. Explore:

• The inner workings of an innovation lab and ideas for how to form or improve upon your own lab
• What to avoid if you’re just getting your feet wet with a lab concept
• Examples of what you can test and develop in this flexible environment

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Scott Emmons

Director and Founder, Innovation Lab
Neiman Marcus

09:30 AM - 10:00 AM “On a Roll” Morning Break

We’re just getting started at Future Stores! Join us in The Innovation Lab for tasty cinnamon rolls & muffins and get familiar with our exhibitors and sponsors. Don’t forget to collect tickets at any booth and turn in 5 at the Plinko Board for your chance to win big!

10:00 AM - 10:10 AM Starbucks Reserve Roastery & Tasting Room - SOLD OUT

Get a guided tour of the gorgeous roastery and a private tasting and conversation about the Reserve brand.

10:10 AM - 10:30 AM Fireside Chat: Retail, Media And The Practice Of Day Improvement

Kari Hamanaka, West Coast Retail and Technology Editor, WWD Andrew Deitchman, Founder & CEO, The New Stand
New Stand has a very simple thesis: you can use a convenience store to build a multi-dimensional, highly profitable, long-term relationship with human beings.
Learn about how New Stand is using its physical and digital platform to engage people every day and uplift their routines.


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Andrew Deitchman

Founder & CEO
The New Stand
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Kari Hamanaka

West Coast Retail and Technology Editor
WWD

10:30 AM - 10:50 AM Keynote: Delivering Great Digital Experiences Throughout The Entire Shopping Journey

Pete Blair, VP, Marketing, Applause
Your customers’ are browsing, buying and paying when and where they want, and their digital experience is the thread that binds them to your brand. Every touch-point, from web to mobile to in-store, is an opportunity to create and retain a loyal brand user through a superior digital experience. Join Peter Blair, VP of Marketing for Applause, as he discusses the real world execution behind creating a flawless digital experience and the importance in understanding and integrating your customer’s point of view throughout.
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Pete Blair

VP, Marketing
Applause
Decreasing store foot traffic: what was once a trend is now the now reality. E-commerce sales have been growing every year, and 2016 was the year the trend started having a bigger impact on brick and mortar stores. Factor in strategic moves by Amazon, like Amazon Go, and retailers are looking at all aspects of their in-store operations and using technology to enable their store associates to create personalized experiences for customer engagement. Join the discussion with leading retailers about approaches they are using and the next-gen technologies that enable modern, end-to-end store experiences.
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Kevin Swanwick

Senior Director
Manhattan Associates Retail Solutions
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David Garcia

Director of Retail Experience Innovation
Verizon
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David Lammers

VP, Retail Technology
Dicks Sporting Goods
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Matt Marcotte

Founder, M2 Collaborative
M2 Collaborative
The cost structure of traditional retail is no longer sustainable, but the pressure to innovate is ever higher. Teavana has met the challenge with a combination of human, technology, and operational changes to build a sustainable but delightful customer experience. Catherine McCabe, VP of Sales and Operations at Teavana will chat with Matt MacInnis, founder and CEO of Inkling, about how the brand is reimagining the employee and customer experience using insights from a fleet of newly-designed specialty retail concept stores. The stores meet the expectations of a multi-channel consumer and help shape Teavana's home inside Starbucks Roastery and Reserve stores, under Howard Schultz.
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Catherine Mccabe

VP, Sales, Operations and Learning and Development
Teavana at Starbucks
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Matt MacInnis

Founder and CEO
Inkling
As customer preferences continue to change, retailers have to move quickly

Implement new technology with the customer in mind
Map out how you will differentiate your brand and the retail experience you provide
Think more strategically about the role of mobile in-store
Stay on top of customer behaviors and trends

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Ryan St. Mary

Director of Stores
GANT
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Jennifer O’Beirne

Senior Director, Customer Experience and Merchandise Marketing
Staples
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Tom Dolan

SVP
MaxPoint Solutions Group
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Dean Handspiker

VP Design - Product and Store Development
Indochino

Lunch for All Attendees

12:20 PM - 1:20 PM Lunch For All Attendees

Private lunch hosted by JDA

12:20 PM - 1:20 PM Private lunch hosted by JDA

Dennis Vandel, VP, Store Wages/WFM, Foot Locker

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Dennis Vandel

VP, Store Wages/WFM
Foot Locker
At Future Stores, you’re in control! Get involved in our unique, peer to peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them. After 30 minutes, you’ll rotate to a new table and tackle a new topic with a new expert host. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.

1. The Benefits, Pitfalls And Success Stories Of Engaging With Store Associates On Mobile
What to look for and watch out for as you endeavor to empower and elevate the performance of your store associates/field teams.
Moderator: Tristan Rogers, Founder and CEO, Concrete
2. Delivering Great Digital Experiences Throughout The Entire Shopping Journey
Moderator: Pete Blair, VP, Marketing, Applause
3. The Spectrum of Personalization
Moderator: Jolie Katz, Director of Product Marketing, RichRelevance
4. Digital and Store: Can't We All Just Get Along?
Moderator: Erin Dorshorst, Senior Product Marketing Manager, Salesforce Commerce Cloud
5. Designing Spaces For Brand Activation
Moderator: Aaron Birney, Director of Retail Design, Gensler
6. Unified Commerce, Mobile And The Enhanced Customer Experience: What Are We Really Trying To Accomplish?
Moderator: Victoria Rose, Director, Software Sales for Specialty & General Retail, Pomeroy/enactor
7. Digital Retail Reckoning: Transitioning From Technology Hype To Business Value
Moderator: Jen Peel, Executive Director, Product Innovation, The Garrigan Lyman Group
8. Using Virtual Presence to Change the In-store and Online Consumer Experience
Moderator: Scott Sobera, SVP, Sales, Help Lightning
9. How Humanized Technology Can Save Retail
Moderator: Anthony Perez, VP, Design, Business Development, Strategy, HARBOR
10. Proximity Retailing: Enable Instant Fulfillment With Warehouse As A Service
Pavan Narkulla, Founder & CEO, Big Lynx


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Scott Sobera

SVP, Sales
Help Lightning
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Pete Blair

VP, Marketing
Applause
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Tristan Rogers

Founder and CEO
Concrete
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Victoria Rose

Director, Software Sales for Specialty & General Retail
Pomeroy
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Anthony Perez

VP, Design, Business Development, Strategy
HARBOR
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Jen Peel

Executive Director, Product Innovation
The Garrigan Lyman Group
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Pavan Narkulla

Founder & CEO
Big Lynx
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Jolie Katz

Director of Product Marketing
RichRelevance
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Erin Dorshorst

Senior Product Marketing Manager
Salesforce Commerce Cloud
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Aaron Birney

Director of Retail Design
M. Arthur Gensler Jr. & Associates, Inc.

Track A: Achieving Omni-Channel Integration

2:20 PM - 2:30 PM Opening Remarks By The Conference Chair

Craig Witsoe, CEO, Elo


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Craig Witsoe

CEO
Elo

Track B: Balancing High Tech and High Touch

2:20 PM - 2:30 PM Opening Remarks By The Conference Chair

Lindsay Angelo, Strategist, Lululemon

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Lindsay Angelo

Strategist
Lululemon

Track C: Retailer Only Connections

2:20 PM - 2:30 PM Invite-Only VP Champagne Think Tank

Rob Bogan, VP International Systems & Store Systems, Williams-Sonoma
This is your opportunity to gain honest feedback, debate strategic ideas and share high level insights in a closed door forum with your fellow retail executives.

This is an invitation-only session. If you wish to participate or would like to nominate yourself or a colleague, please contact: kristin.schoenstein@wbresearch.com


Hosted by Rob Bogan, International Systems and Store Systems Vice President, Williams Sonoma


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Rob Bogan

VP International Systems & Store Systems
Williams-Sonoma

Track A: Achieving Omni-Channel Integration

2:30 PM - 3:00 PM Case Study Revolution: Omnichannel is not a strategy! But it can be a powerful tool for executing yours..

Ben Johnson, Director, Inventory Systems , Sur La Table
Join Ben Johnson of Sur La Table to discuss omnichannel opportunities in supply chain and how to successfully apply fulfillment logic to achieve to your organization's strategic goals. Topics include:
Introduction, exploration of trends and important concepts in the omnichannel fulfillment space.
Supply chain considerations when configuring an order broker, aligning with your larger mission.
Case study of omnichannel order brokering at Sur La Table and outlook on future developments.
Challenge: Profit-Optimal Fulfillment - How should we calculate and define order profitability?


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Ben Johnson

Director, Inventory Systems
Sur La Table

Track B: Balancing High Tech and High Touch

2:30 PM - 3:00 PM Case Study Revolution: What Is The New Role Of Customer-Facing Technology In Store?

Kari Harkins, Senior Director, Store Operations, DSW Beth Rick, Director, Customer Portfolio Transformation, DSW
DSW will share their transformation journey, approach to Customer-Facing technology for the future and how it connects the customer to the store. Attendees will be able to participate in a problem solving table session using design thinking.

Determine how consumer-facing technology is impacting the customer experience
Make it work on the back-end
See examples of best case use of technology in stores
Align technology decisions with customer needs and business goals

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Kari Harkins

Senior Director, Store Operations
DSW
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Beth Rick

Director, Customer Portfolio Transformation
DSW

Track C: Retailer Only Connections

2:30 PM - 3:00 PM Invite-Only VP Champagne Think Tank

Rob Bogan, VP International Systems & Store Systems, Williams-Sonoma
This is your opportunity to gain honest feedback, debate strategic ideas and share high level insights in a closed door forum with your fellow retail executives.

This is an invitation-only session. If you wish to participate or would like to nominate yourself or a colleague, please contact: kristin.schoenstein@wbresearch.com


Hosted by Rob Bogan, International Systems and Store Systems Vice President, Williams Sonoma


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Rob Bogan

VP International Systems & Store Systems
Williams-Sonoma

Track A: Achieving Omni-Channel Integration

3:00 PM - 3:20 PM Case Study: Solving Today’s In-Store Challenges

Brett Walker, VP of Global Alliances and Solutions Consulting , Reflexis Systems, Inc.
“How can I make my store operations simpler?”, “How can I better anticipate problems before they occur in my stores?”, “How can I unify all of my disparate store systems and provide real-time, actionable information to my store personnel?”

These are questions that your store managers ask themselves every day. These are the questions that Kevin Saum will answer as he poses solutions and discusses strategies on how to combat the most pressing challenges facing Retailers today.

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Brett Walker

VP of Global Alliances and Solutions Consulting
Reflexis Systems, Inc.

Track B: Balancing High Tech and High Touch

3:00 PM - 3:20 PM Case Study: Reimagining Retail - Building The Store Of The Future

Jim O’Farrell, Senior Product Marketing Manager, Smartsheet , , Maria Colacurcio, Senior Public Affairs Manager, , Starbucks
Attend this 30-minute session with Smartsheet to learn more about how Smartsheet provides retail operators the needed operational control at scale balanced with individual store users' need for flexibility. During this session we'll cover how to meet the needs of overall retail operations for new store real estate, construction, and furnishings, on-boarding process consistency, and operations real-time visibility.

1. See how leading retailers manage 100's of store opening and renovation projects at once.
2. Learn how real estate, finance, and construction teams better integrate to make critical decisions relating to store openings.
3. Hear how dashboards and reporting provides retail management with a real-time status of overall store opening and renovation programs


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Jim O’Farrell

Senior Product Marketing Manager
Smartsheet
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Maria Colacurcio

Senior Public Affairs Manager,
Starbucks

Track C: Retailer Only Connections

3:00 PM - 3:20 PM Invite-Only VP Champagne Think Tank

Rob Bogan, VP International Systems & Store Systems, Williams-Sonoma
This is your opportunity to gain honest feedback, debate strategic ideas and share high level insights in a closed door forum with your fellow retail executives.

This is an invitation-only session. If you wish to participate or would like to nominate yourself or a colleague, please contact: kristin.schoenstein@wbresearch.com


Hosted by Rob Bogan, International Systems and Store Systems Vice President, Williams Sonoma


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Rob Bogan

VP International Systems & Store Systems
Williams-Sonoma

Track A: Achieving Omni-Channel Integration

3:20 PM - 3:55 PM Panel Discussion: Mobile Enabling the Store Workforce: From Strategy to Execution

Andrea Farris, VP, Director of Retail Systems, Walgreens Leslie Grandy, Senior Director, Mobile Apps, Digital Media & Advertising, Best Buy , , Maria Colacurcio, Senior Public Affairs Manager, , Starbucks
Getting mobile tools in the hands of associates is a priority for many retailers, but most are not sure how to get started. The benefits of mobile are clear...Associates can have access to real time inventory data, clienteling tools, product information and more. Find out:

How to get started with developing a mobile strategy for associates
Tips for selecting the right partner/provider
What to look out for along the way
Best practices for rolling out your mobile strategy and getting associates on board

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Andrea Farris

VP, Director of Retail Systems
Walgreens
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Leslie Grandy

Senior Director, Mobile Apps, Digital Media & Advertising
Best Buy
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Maria Colacurcio

Senior Public Affairs Manager,
Starbucks

Track B: Balancing High Tech and High Touch

3:20 PM - 3:55 PM Case Study Revolution: Virtual Presence Merged Reality: Cutting Edge Customer Experience For Merchandising, Sales, Installation and Service

Noel Gartman, CEO, Targapoint

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Noel Gartman

CEO
Targapoint
Pick A table and get your questions answered!

1. Experiential Marketing In Retail…Exceeding Expectations And Creating Memories

Moderator: Sandra Andrews, Senior Director, Product and Customer Experience, Microsoft Direct

2.New Ways To Drive Customer Engagement In-Store

Host: Keri Voke, Senior Manager, Multi Channel, Walmart


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Sandra Andrews

Senior Director, Product and Customer Experience
Microsoft Corporation
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Keri Voke

Senior Manager, Multi Channel
Walmart

3:55 PM - 4:40 PM “Sweet Treat” Afternoon Break

We know our attendees are all smart cookies! Bite into our break and enjoy cookies and brownies while exploring The Innovation Lab.

4:40 PM - 5:05 PM The Future Of Status, Betterment & Maslow 2.0

Lindsay Angelo, Strategist, Lululemon
Driven by the digital age, social media and an emerging middle class, how we view and measure status is evolving. Symbols of material wealth are being displaced by symbols of who we are. An aspirational consumer is emerging focused on bettering themselves. What does it all have to do with the infamous psychologist, Abraham Maslow? This session explores the future of status, consumerism, Maslow 2.0 and what it all means for brands and retailers.


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Lindsay Angelo

Strategist
Lululemon

Case Study Revolution: Leverage Mobile Technology To Drive Customer Engagement

5:05 PM - 5:30 PM Case Study Revolution: Leveraging Mobile Technology to Drive Customer Engagement

Rich Stefani, VP of Information Technology, Smart & Final Stores
Management of Merchandise assortments by individual store location is a critical component of a retailer's Customer Engagement strategy. Planograms have evolved from blueprints that communicate assortment locations to a critical component of a customer's digital shopping experience. The integration of planogram data into mobile applications enables store associates to engage customers with real-time data and analysis. 


Explore:

• Perspectives on how to design, develop and deploy mobile applications to support business
• Helpful tips when deciding between available options: buy, build, outsource
• Examples of apps we’ve deployed that can replace labor intensive processes and future ideas


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Rich Stefani

VP of Information Technology
Smart & Final Stores

5:30 PM - 6:30 PM Speakeasy Reception In The Innovation Lab

Conclusion of Day One

6:30 PM - 11:59 PM Conclusion of Day One

Live Chat Software