Future Stores Seattle 2018

June 19-June 21, 2018

Sheraton Seattle, Seattle, WA

Contact Us: 1.888.482.6012

Craig Witsoe

Craig Witsoe has been the Chief Executive Officer of Elo since 2012.  Prior to Elo, Mr. Witsoe led efforts in various aspects of retail technology for over 20 years, with global experience in digital displays and retail commercial lighting.

Building on Elo’s 40 years of touchscreen innovation and over 20 million global installations, Craig has led Elo’s latest generation of innovation focused on bridging the physical store and on-line shopping experience. Elo is making in-store e-commerce a reality with its industry leading commercial touchscreens, cloud-based Eloview content delivery software, and EMV payment integration.  Elo has also modernized the world of interactive POS technology with its aesthetically pleasing, yet durable, new systems. 

Working with some of the largest retailers around the world, Craig is in a unique position to see the best in-store digital interactive experiences, approaches to in-store on-line shopping and, more importantly, what retail will look like in the coming years.

Learn more about Craig and connect with him on LinkedIn at www.linkedin.com/in/craigwitsoe

08:10 AM Chairperson’s Opening Address

2:20 PM Opening Remarks By The Conference Chair

11:20 AM Keynote: In-Store e-Commerce: How Online Shopping Technology Is Modernizing Physical Stores

Shoppers have adapted to a digital lifestyle where everything is bright, beautiful and fast. But digital can’t deliver for certain needs – and this divide is where brick and mortar must excel. Bringing eCommerce in-store bridges the gap between online and in-store experiences and enables brick and mortar to play on its strengths:

Physical locations – the physical store is an asset, an experience to have with merchandise to touch and try on.
Interactive experiences – eye catching technology driven experiences that enrich shopping and can be used collaboratively.
Knowledgeable people – sales associates as personal retail experience guides, upskilling from transactional duties.

The digital lifestyle is pervasive and in-store eCommerce allows brick and mortar stores to capitalize on their already developed digital assets. Shoppers expect to have what they want when they want it. Harvard Business Review recently found that 81% of all customers attempt to self-serve before reaching out to a live representative. This statistic applied to retail says give your customer what they want - autonomy. Provide fast, simple and knowledgeable experiences in-store.
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