Future Stores Seattle 2018

June 18 - 21, 2018

Sheraton Seattle, WA

Contact Us: 1.888.482.6012

Main Day Three: Embrace Emerging Technology and New Retail Concepts Thursday, June 21, 2018

As store technology becomes more sophisticated and accessible, smart brands are taking risks and embracing technologies that improve the customer and employee experience. See what’s on the horizon when it comes to store technology and design as brands race to create the ultimate store of the future.

7:45 am - 8:10 am Networking & Breakfast

7:30 am - 8:30 am Advisory Board Breakfast

8:10 am - 8:15 am Welcome Remarks

Kristin Schoenstein, Program Director,Future Stores

Kristin Schoenstein

Program Director
Future Stores

8:15 am - 8:30 am Chairperson’s Opening Remarks

8:30 am - 8:55 am Keynote: The Future of Store Design is Flexibility

Jeffrey Eggert-Peluso, VP, Global Store Design,Levi Strauss & Co.
Find out how Levi’s is creating the ultimate shopping destinations around the globe by conducting extensive customer research to understand how to design experiences that exceed expectations. Jeffrey Eggert-Peluso will walk you through some of their most innovative new concepts and how they are designed to be flexible to meet changing customer preferences and behaviors.

Jeffrey Eggert-Peluso

VP, Global Store Design
Levi Strauss & Co.

8:55 am - 9:15 am Fireside Chat: Creating A Cohesive Customer Experience The Supports The Cuyana Mission Of Fewer, Better Things

Shilpa Shah, Co-Founder,Cuyana
Hear from Co-Founder and CXO Shilpa Shah as she walks you through their store strategy and the decision to include physical retail from the outset.  They are dedicated to the mission of fewer, better things - and as a vertically integrated brand they are able to create a cohesive, distinctive vision that supports that mission whether you are interacting on web, in-store, via their catalog etc.

Shilpa Shah


9:15 am - 9:45 am Keynote: Moving At The Speed Of GAFA (Google, Amazon, Facebook, Apple)

Phillip Raub, President ,B8TA
How can traditional retailers even come close to executing at the speed of Google or Amazon? Or even, how can you move as fast as your online counterparts? When it takes 6 weeks to change an in-store KPI, how can you expect to keep up? Get some tips about how to speed up your retail reinvention by discussing how to:
•Get buy in from the top
•Invest in R&D and acquire new technology more effectively 
•Identify the right partnerships to drive change


Phillip Raub


9:45 am - 10:10 am Keynote: Reimagining Retail For A 100+ Year-Old Brand

Jennifer Seyller, EVP, Specialty Retail,Hallmark Gold Crown
As a 100+ year brand, Hallmark continues to reimagine its retail role and relationship with consumers. Hallmark and its retail store network, Hallmark Gold Crown stores, are finding fresh, relevant ways to inspire, affirm and make it easy for consumers to engage and connect with others. By embracing technology and connecting digital to stores, Hallmark is engaging consumers, ensuring it’s easy for them to shop whenever, wherever, and however they want. In two short years, Hallmark has moved from little to no omni-channel integration to a fully integrated experience for shoppers – connecting them with innovative, relevant products, letting them:
•Browse and shop online
•Buy online and pick up in a nearby store
•Ship products directly to their home
•Shop in inspiring retail stores with engaging products and displays that help them meet their relationship needs


Jennifer Seyller

EVP, Specialty Retail
Hallmark Gold Crown

10:10 am - 10:40 am Refreshments & Networking Break

10:40 am - 11:05 am Keynote Panel Discussion: Ideas To Steal—Retail Concepts That Work For Today’s Customer

Almira Cuizon, VP, Retail Operations,Roots
Retailers are inundated with new technology and a constant pressure to reinvent the retail environment. Chasing the next bright and shiny object can often lead to wasted dollars and a friction-filled customer experience. In this revealing session, find out how retailers are wading through the options and determining concepts that work for their brand and their shopper. 
•Which new technologies (front and back of house) to investigate and what you should ignore (for now)
•How to quickly test the viability of a new feature with your customer base
•Getting buy-in and funding for R&D and innovation 
•How to scale up or down to fit your current needs


Almira Cuizon

VP, Retail Operations

11:05 am - 11:25 am Keynote: How Purchase Intent is Revolutionizing Retail

Anders Ekman, CEO,V12 Data
Retailers need better ways to engage their shoppers at the right time and place. With the majority of sales still being generated in the brick-and-mortar channel, there is a massive need and opportunity to increase engagement and attract in-market shoppers into the storefront. Advancements in mobile location targeting solutions have made it possible to identify actual shoppers when they are actively shopping and engage these consumers with right-time, omni-channel messaging that has proven to increase conversions.

•Learn how mobile devices have transformed today's shopping experience and how brands must adjust to the sophisticated omnichannel consumer.
•How to identify in-market purchase intent through location targeting solutions and ways to use this intelligence to maximize conversions through personalized messaging.
•Case learning sharing how advancements in mobile targeting solutions have increased conversions and engagement in the automotive and retail industry.


Anders Ekman

V12 Data

11:25 am - 11:55 am Keynote Panel Discussion Remix: Hopping On Pop-Up Retail—What You Need To Know

Michelle Adorjan Chila, SVP, Marketing & PR,Tacori Alessa Itsell, Director, Marketing,Tacori
Pop-up retail is a great way for pure plays to explore physical retail and for existing brands to test out new markets and store concepts without interfering with existing stores.
Panelists will explore:
•How to develop an effective pop-up strategy for your brand 
•The benefits of a pop-up environment as a testing ground for future store concepts 
•Lessons learned and important considerations before you get started 


Michelle Adorjan Chila

SVP, Marketing & PR


Alessa Itsell

Director, Marketing

11:55 am - 12:15 pm Myth Busting the Retail Apocalypse – Expert Insight from the Retailer that Conquered It and the Company that Debunked It

Matt Talbot, Co-Founder, CEO,GoSpotCheck
With the National Retail Federation forecasting retail sales to experience an over 4% increase in 2018, it’s time to let the industry’s apocalyptic panic subside and start looking ahead by investing in the future of retail. Join Matt Talbot, CEO & Co-Founder of GoSpotCheck, and Jesse Wielgan, Senior Manager Retail Operations of Best Buy Canada, as they discuss the future of the industry and how retail is experiencing a revolution, not extinction. These business partners will share stories of success and failure they’ve experienced while adapting to new industry trends, and explain why investment in cutting edge, personalized technology is the only way to truly understand your operational systems and make business decisions that result in real impact.

Matt Talbot

Co-Founder, CEO

12:15 pm - 12:40 pm Keynote: The Cadillac House Brand Experience

Nathan Tan, Associate Director, Brand Partnerships & Experiences,Cadillac
Hear why Cadillac decided to move to NYC and create an experiential brand house at the foot of their new headquarters. Learn more about how the brand is reinventing themselves and creating unique brand experiences to connect with their customers and drive loyalty.

Nathan Tan

Associate Director, Brand Partnerships & Experiences

12:40 pm - 12:50 pm Innovation Spotlight

Executive, IBM 

12:50 pm - 1:10 pm Closing Keynote: Smart Homes, IOT, Connected Homes, Rube Goldberg Machines; Making sense of the opportunities by Demystifying the Technologies at Retail

Bill Lee, VP & General Manager, Consumer Electronics & Home Appliance Retail,Samsung Electronics America
Devices in our home, car and pocket have more computing power and capabilities than ever before.  These technology enhancements were created to bring joy, efficiency and automation into consumers’ lives.  Are consumers taking full advantage of what’s possible?  How can retail experiences accelerate adoption?
Discussion points:
•What’s the typical retail consumer journey?
•Don’t let perfection be the enemy of good.
•What can we learn from non-tech retailers?


Bill Lee

VP & General Manager, Consumer Electronics & Home Appliance Retail
Samsung Electronics America

1:10 pm - 1:30 pm Grab and Go Lunch and Afternoon Store Tour Assignments

1:30 pm - 1:30 pm Seattle Store Safari Begins (pre-registration required)

Store Tour E

1:30 pm - 3:30 pm Microsoft Retail Experience Center
Marty Ramos, Chief Technology Officer,Microsoft Martin Reynolds, VP Workforce,JDA Software
The Microsoft Retail Experience Center (REC) is a private, 20,000-square foot facility housing a collection of functional and interactive store environments.  Representing a blend of Microsoft’s and Microsoft Partner retail strategies, the Center demonstrates Microsoft’s ongoing commitment to innovation and exploring how technology-driven solutions can enhance consumers’ lives and shopping experiences.

The Retail Experience Center is designed as an retail shopping mall consisting of multiple classes-of-trade stores with real life examples. The center showcases powerful ways to cut costs, create efficiencies, streamline operations, and promote and sell goods – within the aisles,  at check out, across the Web, and even at home or on the go. The facility not only showcases but is also used for research to test in-store displays, technologies, consumer shopping behaviors and packaging for consumer channel products.

Join Microsoft and JDA Software for this exclusive tour to experience the technology of the future, today!  


Marty Ramos, Chief Technology Officer, Microsoft

Martin Reynolds, VP Workforce, JDA Software


Marty Ramos

Chief Technology Officer


Martin Reynolds

VP Workforce
JDA Software

Store Tour F

1:30 pm - 3:30 pm Amazon Go
Check out the Amazon’s check out free, 1800 square foot retail space. Use the Amazon Go app to enter the store and check out this unique grocery experience.

Store Tour G

1:30 pm - 3:30 pm Bellevue Square Tour
Jeff Zimmerman, Director of Stores, North America,The Disney Store
Seattle’s upscale shopping destinations featuring over 180 retail stores.
Featured retailers on the tour will include:
Disney Store Guided Tour:
Host: Jeff Zimmerman, Director, Stores, North America, The Disney Store

Other stops:
Amazon Books


Jeff Zimmerman

Director of Stores, North America
The Disney Store

Store Tour H

1:30 pm - 3:30 pm REI Flagship
Back By Popular Demand! 
Get a behind the scenes look at REI’s flagship location and hear how they approach store design, customer and staff engagement and more.

3:30 pm - 3:30 pm Conclusion Of Future Stores Seattle 2018, See You Next Year!