Main Day Three: Engaging Your Retail Customer

7:45 am - 8:10 am Networking & Breakfast

8:10 am - 8:25 am Chairperson’s Opening Remarks

8:25 am - 8:45 am C-Level Chat: Transcending From A Brand To A Community

With the abundance of choices available to today’s customers, what will make them choose your brand and remain loyal? Creating a community allows for customers to feel connected around a particular cause, lifestyle, life stage or even just a group of others who are passionate about the brand. Talk through ideas around:
  • Creating community for customers and opening your brand to be a home for connections vs. just commerce
  • Designing a store environment that fosters a sense of community
  • Crafting stories to create connections: what is truth telling and on-brand versus what is brand-centric 
  • Understanding Generation Z and younger Millennials: the most connected generation (but actually the most isolated)

8:45 am - 9:15 am Keynote Panel Remix: The Personalized Path To Purchase

46% of customers will buy more from a retailer who personalizes the experience and 75% of retailers agree that they will need to make customer engagement a business priority according to Medallion Retail. So, how are you using customer data, in-store technology and the associate to deliver a more customized experience?
Explore ideas for:
  • Assessing the type of customer data platform that will help you get a more holistic view of the customer journey
  • Training associates on the tools needed to create a more personalized experience 
  • Associate devices that will help them pull important customer information to customize the interaction
  • Listening to your customers to understand the type of personalization that they are looking for 
Anna Johnson, Head of Retail Operations at Tuft & Needle

Anna Johnson

Head of Retail Operations
Tuft & Needle

Twila Brown, Director, Stores at Draper James

Twila Brown

Director, Stores
Draper James

9:15 am - 9:40 am The Future Stores Tech Tank

Want to learn about the next new thing in disruptive retail technology? The Future Stores Tech Tank presents short, sharp demos featuring game changing tools and technology. And you’ll have a chance to vote on which tech you think will be the most transformational for in-store executives! 

9:40 am - 10:10 am Morning Refuel & Networking Break

10:10 am - 10:30 am Fireside Chat: The Future of Visual Merchandising: Blending Art & Science

The shopping experience has always been greatly influenced by visual merchandising, but now data and AI are taking this discipline to the next level. What’s more, as customer browsing and shopping behaviors change, merchandising must change as well. In this candid conversation hear ideas for: 
  • Enabling company-wide access to visual merchandising through tech 
  • Fostering two way conversations with multiple stores and employees through new communication tools 
  • Leveraging social media data to drive merchandising decisions 
  • Examining the role that technology now plays in visual merchandising 

10:30 am - 10:50 am Keynote With A Retail Client

10:50 am - 11:20 am Disruptor Diaries Keynote Panel

During this story telling session, hear about and learn from the highs, lows, and hustle of the founders of three disruptive companies. Learning how they are integrating online and offline, and shaping immersive retail experiences for their customers. 

11:20 am - 11:45 am Case Study: Keeping Loyalty Relevant: Trends And Considerations To Drive Engagement And Track Attribution

Consumers are calling the shots these days and competition is fierce, so how are you driving customer loyalty knowing that 84% of US adults are loyal to retailers (according to the ICSC). It’s proven that loyalty programs can really pay off if they are approached in the correct way. Hear how one company reinvented their loyalty program and discuss: 
  • What are the next channels for customer loyalty
  • The key elements of a successful loyalty program
  • Do you need an app? 
  • Does it make sense to partner with other companies for offers
  • How do you tailor it to your customers so that it makes sense 
  • How can it help with attribution and analyzing the customer journey 

11:45 am - 12:15 pm Panel: The FOMO Effect: Creating Can’t Miss Events In Your Stores

We have all seen store events that bring customers in droves with lines wrapped around the block. How can you create this sense of excitement and anticipation for your customers? Hear how one retailer successful designs in-store events and launches that lead to great press and social buzz and increased brand loyalty.
Hear ideas for:
  • The key components that go into a successful in-store event
  • Working with an experiential marketing or events firm vs. planning everything internally
  • Partnering with food and beverage brands, celebrities, influencers and others to create a memorable event
  • Prepping your associates for in-store events and launches
  • Measuring success
Twila Brown, Director, Stores at Draper James

Twila Brown

Director, Stores
Draper James

10:30 am - 12:15 pm Store Tour F

12:15 pm - 1:00 pm Grab And Go Lunch & Afternoon Store Tour Assignments

1:00 pm - 3:30 pm Seattle Store Tours Begin (Pre-Registration Required)

1:00 pm - 3:30 pm Store Tour G: Tuft & Needle

Host: Anna Johnson, Head of Retail Operations, Tuft & Needle

1:00 pm - 3:30 pm Store Tour H: Universal Standard

Host: Jessica Branning, Director, Retail & Curation, Universal Standard

Jessica Branning, Director of Retail & Curation at Universal Standard

Jessica Branning

Director of Retail & Curation
Universal Standard

1:00 pm - 3:30 pm Store Tour I

3:30 pm - 3:30 pm Conclusion Of Future Stores Seattle 2020, See You Next Year!