Future Stores Seattle 2019

June 04 - 07, 2019

The Sheraton Seattle

Day 1: Transformative Store Experiences


Wednesday, June 5, 2019

On day one, you'll learn new strategies for creating engaging, story-centered store experiences. In addition, we'll also discuss creating a
frictionless transition from online to offline and how to equip the associate of the future.

7:10 am - 7:55 am Registration & Breakfast In The Innovation Lab

Welcome to the kick of off the Future Stores Innovation Lab, which will serve as your “home base” for next two days. This is where you’ll enjoy bottomless coffee, soft drinks, cocktails and snacks; learn about the latest retail technology; and catch up with colleagues and peers!

7:55 am - 8:05 am Welcome Remarks & Ice Breaker

Kristin Schoenstein - Portfolio Director, Future Stores
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Kristin Schoenstein

Portfolio Director
Future Stores

8:05 am - 8:20 am Chairperson’s Opening Address

Scott Langdoc - SVP and Practice Lead, BRP
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Scott Langdoc

SVP and Practice Lead
BRP

8:20 am - 8:45 am Keynote: Ushering In A New Era At Starbucks Through Design Testing & Experimentation

Andy Adams - SVP, Store Development & Design, Starbucks
Hear the latest about store design in this dynamic opening keynote session delivered by the Head of Store Development and Design at one of most innovative retailers – Starbucks. 
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Andy Adams

SVP, Store Development & Design
Starbucks

8:45 am - 9:10 am Keynote: Reimagining the Power of the Store Environment

Jon Grosso - EVP, Director of Stores, Kohl’s
Today, retailers are faced with rapidly changing customer expectations of the in-store experience, along with growing challenges of operating physical stores. While focused on omni-channel growth, Kohl’s is doubling down on the importance of the physical store to ensure its millions of customers nationwide experience the seamless omni-channel shopping environment they crave. In this session, Jon will share an inside look at how Kohl’s is leveraging its fleet of 1,100 stores as a test-and-learn environment to quickly test new concepts while building a longer term road map to continually refresh and evolve the future store 
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Jon Grosso

EVP, Director of Stores
Kohl’s

The store environment is undergoing a rapid transformation as consumer shopping preferences evolve. There is no clear path to purchase and the lines between digital and physical continue to blur. How are retailers thinking about their retail footprints given these new realities? Panelists will discuss:

• How are retailers testing short term leases and locations
• How are you selecting new locations (online sales, household income and other demos)
• Using online data to sell to a new market or as a predictor of success in a new market
• Analyzing adjacent retail

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Jeff Gaul

SVP, Property Development & Real Estate
SEPHORA

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Brent Paulsen

Managing Director, Head of Retail
UNTUCKit

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Megan Bates

Senior Director, Real Estate
Tapestry

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Chris Delusky

VP, Design & Construction
Eataly

9:35 am - 10:25 am Mimosa Morning Networking Break In The Innovation Lab

Grab a tasty mimosa in the Innovation Lab and chat with all of the leading solution providers in the industry during our opening break. 

9:35 am - 10:25 am Future Stores First Timers Meet-Up!

Are you a Future Stores newbie? Meet in the Social Lounge in the back of the Innovation Lab!

10:25 am - 10:50 am Keynote: Beauty On Her Terms: Creating Memorable Omnichannel Experiences

Lauren Brindley - Group VP, Beauty & Personal Care, Walgreens
"The market is changing. Our business is changing. And as customer needs are changing, Walgreens is creating a differentiated beauty experience that will turn Walgreens into America’s most loved beauty destination by combining the best in global brands and trusted, expert care in a welcoming, accessible and inspirational atmosphere.”
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Lauren Brindley

Group VP, Beauty & Personal Care
Walgreens

10:50 am - 11:10 am Keynote: Identifying The Physical and Digital Retail Rainbow

Curtis Cambell - Senior Marketing Manager, Hughes
Retail continues to evolve rapidly, and it is becoming even more important that retailers blend the physical and digital to create a truly immersive, impactful, and more engaging customer experience.  In this session, discuss best practices for experiential retail, including how to leverage digital media to dramatically enhance the shopping experience – as well as provide key insights and lessons learned, which retailers of all shapes and sizes can leverage to enhance customer & employee engagement.  
Discuss ideas around:

• Cloud-based digital signage
• Interactivity
• Content creation & management
• Enhancing customer experience & employee knowledge

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Curtis Cambell

Senior Marketing Manager
Hughes

As retailers compete mightily for store traffic, what is really drawing customers in? The answer lies in injecting more fun into an everyday shopping experience. Thinking about your target customer and their customer how are you:

• Defining what fun might mean for adults as well as for kids
• Identifying what your surprise and delight factor will be
• Thinking about strategic partnerships that would up the fun factor in your store
• Rethinking your product assortment and layout to accommodate experiential elements
• Educating executives on importance of in-store experiences given that profitability might be lower
• Proving the ROI of in-store experiences

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Mark Voysey

CEO & Yellow Jersey
Roula.cc

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Jennifer Leavitt

VP, Marketing
Bellevue Collection

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Natalie Mackey

CEO
GlowConcept

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Brenda Morris

Board of Directors
Boot Barn, Duluth Trading and Asarasi Water

11:35 am - 11:55 am Keynote Case Study: Why Mobile is the “It” Employee Accessory for Every Season

Jeff Carr - CEO, Inkling
What attribute has the biggest influence on the retail customer experience? Over 88% of retailers agree: it’s their customer-facing staff. However, almost 70% believe it’s difficult for these employees to meet customer expectations today. This situation presents a huge quandary for many retailers. But there is good news: over 90% of retailers believe that switching from paper-based to mobile-based training is beneficial for employees. 

These retailers are right, but that’s only half the story. Not only does mobile modernize training, but it also serves as the performance enablement and communication tool that employees need while on the job. When reference and task information is easily accessible and searchable from the palm of their hands, frontline staff are empowered to better serve their customers while remaining on the sales floor. Companies like H&R Block, Love’s, and Vera Bradley discovered these positive outcomes when they moved from printed materials to mobile resources and communications, which enables their employees to delight customers with quick, accurate service.

Join Inkling CEO Jeff Carr to learn how mobile provides the forward-thinking solution that customer-facing employees need in order to improve their effectiveness, engagement, and retention. By looking to modern tools for employee enablement and communication, retailers can deliver on the customer experience promise that keeps their stores in the forefront of customers’ minds.  

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Jeff Carr

CEO
Inkling

This is your chance to get a handle on the next big thing in retail and technology. Where are VC’s investing and why? Hear more about which trends they are bullish about and where they wish they had invested. Panelists will:

• Discussing what VC’s see as the next big trend in retail and technology
• Exploring the core factors VC’s consider when investing in retail—from top line growth to retention
• Examining why retail investing is less common and which retailers are getting the most VC attention in 2019 and why

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Scott Jacobson

Managing Director
Madrona Venture Group

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Sonia Nagar

Partner
Pritzker Group Venture Capital

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Damir Becirovic

Principal
Index Ventures

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Robin Li

Principal
GGV Capital

12:20 pm - 1:10 pm Champagne Roundtable Discussions Featuring Leading Innovators

James Greene - Retail Industry Executive, OKI Americas Chris Taylor - Founder & CEO, Square Root
Join hosted roundtable discussions and get the opportunity to talk about your key challenges and hear how other retailers are overcoming them. Grab a glass of bubbly and use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave Future Stores with new ideas you can put into action as soon as you return to the office (retailer only).
Proposed Topics:
1.Personalizing The Customer Experience To Generate Growth
       Moderator: James Green, Retail Industry Executive, OKI Americas
2.Moving a Metric: Why Your Field is Key to Improving Store Performance
Moderator: Chris Taylor, Founder & CEO, Square Root
3. Injecting Flexibility and Engagement Into Retail 
Moderator: Chad Ramage, Director Business Development, Third Matter


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James Greene

Retail Industry Executive
OKI Americas

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Chris Taylor

Founder & CEO
Square Root

1:10 pm - 2:10 pm Lunch

2:10 pm - 2:25 pm Dessert in the Innovation Lab

1:10 pm - 2:25 pm Private Lunch hosted by Rapid Displays

1:10 pm - 2:25 pm Private Lunch

Concurrent track session begin. Please feel free to alternate between tracks to customize your experience.

Track A: Associate Transformation

2:25 pm - 2:35 pm Opening Remarks By The Conference Chair
Ned Gammell - VP, North America, Concrete
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Ned Gammell

VP, North America
Concrete

Track B: Bridging the Online & Offline Experience

2:25 pm - 2:35 pm Opening Remarks By The Conference Chair
Alex Otañez - COO, Shockoe
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Alex Otañez

COO
Shockoe

Track C: Retailer-Only Connections

2:25 pm - 3:45 pm Invite Only VP Retreat
A closed door session featuring 15-20 of our most senior level retailers debating strategic ideas and sharing insights.

This is an invitation-only session. If you wish to
participate or would like to nominate yourself or a
colleague, please contact:
Lori.hawthorne@wbresearch.com

Track D: Retailer Roundtable Track

2:25 pm - 3:00 pm Retailer Roundtable Session: Using AR To Engage Customers
Jennifer Leavitt - VP, Marketing, Bellevue Collection
Enjoy targeted group discussion facilitated by a senior executive at a top retail company.
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Jennifer Leavitt

VP, Marketing
Bellevue Collection

2:35 pm - 3:00 pm Case Study Remix: Learning Reinvented: How Walmart Prepares Associates for the Retail of the Future

Andy Trainor - Senior Director, Walmart Academies, Walmart
In 2016, Walmart launched Academies, reinventing how it trains its 1.4 million store associates. Now in its third year, Walmart plans to train 1 million associates this year alone using immersive experiences like virtual and augmented reality and mobile gaming in its 200 Academy locations and beyond. The success of the store academies has sparked a movement at Walmart, with more and more parts of the business investing in the model. Come to this session to learn from Andy Trainor, Senior Director of U.S. Academies, for insight on:

• How his team reimagined the training experience at Walmart for a workforce of 1.4 million.
• How Academies are using new technology to provide an immersive experience in a safe learning environment.
• How Academies have become a competitive advantage for Walmart.

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Andy Trainor

Senior Director, Walmart Academies
Walmart

2:35 pm - 3:00 pm Case Study: The Making Of A Levi’s Flagship

Jeffery Eggert-Peluso - VP, Global Store Design, Levi’s
Levi’s largest ever flagship store opened in Times Square last year. Get a glimpse at the consumer journey for this unique store which includes Levi’s largest Tailor Shop, hyper local Levi’s products and a seamless mobile PoS experience. 
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Jeffery Eggert-Peluso

VP, Global Store Design
Levi’s

2:25 pm - 3:45 pm Invite Only VP Retreat

A closed door session featuring 15-20 of our most senior level retailers debating strategic ideas and sharing insights.

This is an invitation-only session. If you wish to
participate or would like to nominate yourself or a
colleague, please contact:
Lori.hawthorne@wbresearch.com

2:25 pm - 3:00 pm Retailer Roundtable Session: Using AR To Engage Customers

Jennifer Leavitt - VP, Marketing, Bellevue Collection
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Jennifer Leavitt

VP, Marketing
Bellevue Collection

3:00 pm - 3:20 pm Retail Reinvention—An Associate-First Approach

Jordan Ekers - Co-Founder & Chief Customer Officer, Nudge Rewards
Brick and mortar isn’t dying, it’s evolving and leading retailers are personalizing the in-store experience to increase brand affinity and conversion. In this experience evolution, retailers cannot afford to ignore their single biggest asset for execution - their people. Demand for authentic brand experiences is only increasing, yet frontline associates still lack the support needed to meet the heightened expectations of today’s customers. Retailers that will make the biggest mark in 2019 are those who take an associate-first approach to retail reinvention.
In this session, learn how you can: 

• Engage your frontline to deliver a consistent and exceptional customer experience
• Leverage technology to improve productivity and increase profitability 
• Surface ideas from the field and scale best-practices across your locations
• Impact key metrics including same-store sales, retention, and NPS

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Jordan Ekers

Co-Founder & Chief Customer Officer
Nudge Rewards

3:00 pm - 3:20 pm Mobility & Beyond: Engaging Associates in Today's Complex Retail Ecosystem

JoAnn Martin - VP, Industry Strategies, JDA Satya Takkallapally - Director of Technology Solutions, Starbucks
The retail world is changing at a rapid pace and the technology that helps you manage your workforce must keep up. Managers are required to make better decisions faster, and employees expect more from their workplace tools. Modern workforce management applications need to empower associates, enhance the employee experience, and support flexibility. This session will explore how leading organizations, like Starbucks, better engage their teams and equip associates to meet customers’ evolving needs in today’s complex retail environment. Join us to discuss:

• The evolving role of the store associate in an increasingly automated and digitized retail landscape
• The role mobility, automation and artificial intelligence play in engaging and empowering the workforce
• How Starbucks optimized their workforce strategy to increase employee satisfaction and productivity 

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JoAnn Martin

VP, Industry Strategies
JDA

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Satya Takkallapally

Director of Technology Solutions
Starbucks

2:25 pm - 3:45 pm Invite Only VP Retreat

A closed door session featuring 15-20 of our most senior level retailers debating strategic ideas and sharing insights.

This is an invitation-only session. If you wish to
participate or would like to nominate yourself or a
colleague, please contact:
Lori.hawthorne@wbresearch.com

3:00 pm - 3:45 pm Retailer Only Roundtable: Localization—Going Local and Hyper Local

Mike Fogarty - CEO Choice Market
• Why is localization so important in today’s retail environment?
• What are the benefits of catering to a local demo with highly relevant brands and assortments
• The benefits of staying local and not chasing the national and international

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Mike Fogarty

CEO
Choice Market

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Alyssa Reppenhagen

VP, Retail & Operations
L.K. Bennett, USA

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Bobbi Frioli

VP Sales North America
Beekeeper

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Tara Maffeo

Director, Retail Operations, Field Engagement
SEPHORA

What does the online to offline eco system look like? And from the customer’s perspective, how is it all merging all together? Panelist will discuss:

• How can you continuously keep the two channels connected and working together?
• How are you using physical space in a new way with ecommerce. How are stores tying into web, apps, etc because your guest is everywhere
• With shopping shifting to online, what role does the store play now?
• How is this experience becoming more seamless?
• Ideas for connecting stores to ecommerce in an intuitive way (signage?)
• How are you using your online channels (app/online) to tell the world about your stores

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Andrea Wasserman

VP, Retail Experience
Verizon

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Jim Edgett

Head of Digital Ecosystem and Channels
GameStop

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Jaime Fabricant

Director, Store of The Future Innovation & Execution, PepsiCo Beverages
Pepsico

2:25 pm - 3:45 pm Invite Only VP Retreat

A closed door session featuring 15-20 of our most senior level retailers debating strategic ideas and sharing insights.

This is an invitation-only session. If you wish to
participate or would like to nominate yourself or a
colleague, please contact:
Lori.hawthorne@wbresearch.com

3:00 pm - 3:45 pm Retailer Only Roundtable: Localization—Going Local and Hyper Local

• Why is localization so important in today’s retail environment?
• What are the benefits of catering to a local demo with highly relevant brands and assortments
• The benefits of staying local and not chasing the national and international

3:45 pm - 4:25 pm Here’s The Scoop Networking Break In The Innovation Lab

Take a break and join us for a tasty ice cream treat in the innovation lab. 

3:45 pm - 4:25 pm Runners Club Meet Up

Do you love to run? Whether you’re a marathoner or a 5K is more your speed, Meet fellow running enthusiasts at the lounge in the back of the innovation lab and plan out a time to go for a fun run around Seattle! 

4:25 pm - 5:05 pm Debate: To BYOD or Not To BYOD: What Are The Pros and Cons?

Bob Paulsen - Co-founder & CEO, PlayerLync
The BYOD debate is not over as retailers continue to go back and forth on the benefits and risks of associates using their own devices while at work. Hear how retailers are thinking about BYOD and their lessons learned along the way. Learn:

• What’s in it for the associate?
• How are you overcoming the objections internally?
• What are the perceived vs actual risks of allowing associates to process purchases containing customer data on their devices
• What are the results of BYOD implementation
• How are you ensuring that the device is being used for store functions and not distractions like personal social media accounts while maintaining the employees right to privacy
• How can you standardize the training given the wide range of smartphone devices

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Bob Paulsen

Co-founder & CEO
PlayerLync

4:25 pm - 5:05 pm Case Study: Merging The Digital and Physical In Experiential Retail

Angela Gearhart - VP, Brand Experience, Sleep Number Corporation
Hear how Sleep Number is using retail and brand activations to enable an individualized and immersive customer experience.
Discuss:

• Techniques for bridging the digital and physical retail environments
• Measuring the ROI of these new customer experiences 
• Build, buy, partner - tips for developing unique and  personalized shopping experiences
• Lessons learned 

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Angela Gearhart

VP, Brand Experience
Sleep Number Corporation

4:25 pm - 5:05 pm Audience Discussion: Out With The Old And In With The New: A Look At Store KPI’s

Jennifer Matanin - Director, Retail Operations, Cole Haan
Traditional store metrics like contribution margin and individual P&Ls are quickly becoming irrelevant as they are mainly transaction based and stores are now focused on experiences and brand rather than strictly sales. Hear a diverse group of retailers provide their thoughts around:

• Measuring success? How do you get past the traditional measures of success 
• What are the new indicators? Is it Customer Lifetime Value?
• Determining the ROI for new tech in stores….is it about visitation to the store or the website, how do you determine the real return on investment?

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Jennifer Matanin

Director, Retail Operations
Cole Haan

4:25 pm - 5:05 pm Retailer Roundtable Session: The Future Of Visual Merchandising: Blending The Art & The Science

Brian Landman - Senior Director, Visual Merchandising & Experience, North America, Foot Locker
The shopping experience has always been greatly influenced
by visual merchandising, but now data and AI are taking this
discipline to the next level. What’s more, as customer browsing
and shopping behaviors change, merchandising must change
as well. In this candid conversation hear ideas for:

• Enabling company-wide access to visual merchandising
• through tech
• Fostering two way conversations with multiple stores and
• employees through new communication tools
• Leveraging social media data to drive merchandising
• decisions
• Examining the role that technology now plays in visual
• merchandising

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Brian Landman

Senior Director, Visual Merchandising & Experience, North America
Foot Locker

5:05 pm - 5:30 pm Case Study Remix: Embracing Technology To Improve the Member and Associate Experience At Sam’s Club

Martin Granstrom - Senior Director, Head of Design, Sam’s Club
Martin Granstrom, Senior Director and Head of Design at Sam’s Club will talk you through the Now App and how it is helping to ease check out lines with cashier-less payments and improve member-associate interactions.
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Martin Granstrom

Senior Director, Head of Design
Sam’s Club

5:05 pm - 5:30 pm Future Stores TONIGHT: Bringing the Omni Customer Journey Together

Michelle J Snyder - VP, Retail Marketing, Comcast
As the customer journey is getting increasingly complex, how can you ensure that your customer’s digital and physical journey is both seamless and enjoyable? Stores can no longer operate in siloes, they must focus on: 

• Making strides to better connect the digital and the physical retail environment
• Using all data available to determine when and how to engage with customers 
• Thinking strategically about the entire journey and eliminating customer pain points
• Creating ease for the customer at every single touch point 

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Michelle J Snyder

VP, Retail Marketing
Comcast

5:05 pm - 5:30 pm Campfire Chat: Loyalty Programs: Trends and Considerations To Drive Engagement and Track Attribution

· What makes it successful?
· Do you need an app?
· How do you tailor it to your customers so that it makes sense
· How can it help with attribution and analyzing the customer journey

5:05 pm - 5:30 pm Retailer Only Roundtable: The In-Store Pick Up OmniChannel Experience

Mindy McNeely - Market Sr. Director, Best Buy Tom Narr - Director Retail Operations, Best Buy
Join Thomas and Mindy for a interactive discussion around in-store pick up best practices and execution. 
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Mindy McNeely

Market Sr. Director
Best Buy

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Tom Narr

Director Retail Operations
Best Buy

5:30 pm - 7:00 pm Future Stores Coast to Coast Reception In The Innovation Lab

We’re celebrating the flavors of our favorite stops at our Coast to Coast Reception in our Innovation Lab! From to Seattle to Chicago, New Orleans to New England, we’re serving up the best foods and drinks these locations have to offer. Dig in and wind down with our exhibitors with a drink, or two!