Future Stores Seattle

June 25-June 28, 2017

Washington State Convention Center, Seattle

Contact Us: 1.888.482.6012

Aaron Birney

Director of Retail Design
M. Arthur Gensler Jr. & Associates, Inc.
Aaron is a designer who thrives on the fast-paced creative process of translating brands to the built environment. As a Retail Practice Area Leader, he also serves as a Studio Leader and Design Director for Gensler’s Los Angeles office. In more than a decade with the firm, Aaron has been responsible for a range of award-winning projects that have helped to redefine and elevate the brands with which he’s worked. Aaron believes in and promotes a holistic design approach that considers the many different opportunities to shaping a strong user experience. Utilizing his diverse design background, Aaron pairs an understanding of human behavior with the exploration of environmental, architectural, retail and graphic design solutions to create projects with user experiences that are as considered and cohesive as they are comprehensive.


Day 1: Monday, June 26, 2017 Embracing Retail Disruption

13:20 PM Champagne Roundtable Discussions Featuring Leading Retail Innovators

At Future Stores, you’re in control! Get involved in our unique, peer to peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them. After 30 minutes, you’ll rotate to a new table and tackle a new topic with a new expert host. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.

1. The Benefits, Pitfalls And Success Stories Of Engaging With Store Associates On Mobile
What to look for and watch out for as you endeavor to empower and elevate the performance of your store associates/field teams.
Moderator: Tristan Rogers, Founder and CEO, Concrete
2. Delivering Great Digital Experiences Throughout The Entire Shopping Journey
Moderator: Pete Blair, VP, Marketing, Applause
3. The Spectrum of Personalization
Moderator: Jolie Katz, Director of Product Marketing, RichRelevance
4. Digital and Store: Can't We All Just Get Along?
Moderator: Erin Dorshorst, Senior Product Marketing Manager, Salesforce Commerce Cloud
5. Designing Spaces For Brand Activation
Moderator: Aaron Birney, Director of Retail Design, Gensler
6. Unified Commerce, Mobile And The Enhanced Customer Experience: What Are We Really Trying To Accomplish?
Moderator: Victoria Rose, Director, Software Sales for Specialty & General Retail, Pomeroy/enactor
7. Digital Retail Reckoning: Transitioning From Technology Hype To Business Value
Moderator: Jen Peel, Executive Director, Product Innovation, The Garrigan Lyman Group
8. Using Virtual Presence to Change the In-store and Online Consumer Experience
Moderator: Scott Sobera, SVP, Sales, Help Lightning
9. How Humanized Technology Can Save Retail
Moderator: Anthony Perez, VP, Design, Business Development, Strategy, HARBOR
10. Proximity Retailing: Enable Instant Fulfillment With Warehouse As A Service
Pavan Narkulla, Founder & CEO, Big Lynx