Future Stores 2024

June 03 - 05, 2024

JW Marriott Los Angeles L.A. LIVE

Main Day Two: Disruptive Store Design & Innovation Wednesday, June 20, 2018

Continuous innovation and agility are absolutely necessary to win customers in today’s highly competitive market. Hear how disruptors and traditional retailers alike are fostering a culture of innovation and thinking outside the box to deliver experiences that inspire, engage and delight their customers.

7:15 am - 7:55 am Networking & Breakfast In The Exhibit Hall

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Kristin Schoenstein

Program Director
Future Stores

8:00 am - 8:15 am Chairperson’s Opening Remarks

Scott Langdoc - SVP and Practice Lead BRP
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Scott Langdoc

SVP and Practice Lead
BRP

8:15 am - 8:40 am Keynote: Innovation Designed Around A Personal Touch: What’s Next For Nordstrom

Brian Gill - SVP, Technology Nordstrom
Get an inside look at some of the innovative projects in this iconic brand’s pipeline from Brian Gill, SVP Technology, who leads the 500 plus employees who make up Nordstrom’s technology team.

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Brian Gill

SVP, Technology
Nordstrom

The store environment is undergoing a rapid transformation as consumer shopping preferences evolve. There is no clear path to purchase and the lines between digital and physical continue to blur. This diverse group of panelists will talk through:
•New opportunities for merging digital and in-store 
•How technology is truly bridging the gap between bricks and clicks 
•New store formats and concepts that engage customers and provide seamless experiences

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Rajesh Chhablani

SVP Real Estate, Store Design & Construction
Tailored Brands

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Dean Handspiker

VP, Design, Product & Store Development
Indochino

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Jochen Schmidt

VP, Real Estate and Store Development
Swarovski

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Elizabeth Dowd

Divisional VP, Retail Experience
REI

9:10 am - 9:35 am Keynote: Shopping For Home At Home--A Store Design Challenge Or Opportunity?

Nicholas Cooper - VP, Property & Retail Establishment IKEA Craig Hodgson - Director Retail Architecture & Store Design Development IKEA
With large furniture retailers continuing to capture online customers, discuss how Ikea is competing online and the importance of their physical retail locations to their continued global success. Nicholas Cooper and Craig Hodgson of Ikea will discuss:
•How does IKEA store design react to a future
•where people are increasingly happy to shop for home furnishings by e-commerce
•Physical store formats still have a great future in a digital world
•Leveraging global store design development to create a U.S store design strategy

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Nicholas Cooper

VP, Property & Retail Establishment
IKEA

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Craig Hodgson

Director Retail Architecture & Store Design Development
IKEA

9:35 am - 9:55 am Fireside Chat: Fireside Chat: Building A Community Around The Home: The Parachute Story

Meredith Haggerty - Senior Editor Racked Ariel Kaye - Founder & CEO Parachute Home
Hear Founder and CEO, Ariel Kaye discuss their physical retail strategy and how the brand is providing unique spaces that are event and experience driven, offering an interesting way for people to interact with both the products and the "lifestyle" of Parachute.
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Ariel Kaye

Founder & CEO
Parachute Home

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Meredith Haggerty

Senior Editor
Racked

9:55 am - 10:40 am Do-Nut Worry Refreshment and Networking Break In The Innovation Lab

10:40 am - 11:05 am Guest Speaker: Next Generation Performance Management

In recent years, many corporations have revamped their performance management processes with knowledge workers in their headquarters locations. Retailers have followed suit but have the additional task of applying the lessons learned in a headquarters environment to the task workers in their stores. Here how one company, Athleta, a part of Gap Inc., implemented their corporate level performance management process in their stores. In this workshop, Rob Ollander-Krane, Head of Talent Planning and Performance at Gap will walk through how Athleta:
•Eliminated annual reviews and ratings
•Eliminated pay-for-performance in merit
•Built a quarterly spot bonus plan to recognize performance
•Created a growth mindset learning culture

11:05 am - 11:25 am Keynote: Points of Sale 2.0

Craig Witsoe - CEO Elo
How point-of-sale, consumer mobile, and in-store e-commerce are evolving into a unified platform. Next generation architecture can give customers a seamless & personal brand experience that increases sales while also lowering inventory and IT costs. Now is the time to create your next-generation ‘One POS’ roadmap. 
Learning objectives include:
•Essential considerations for unified POS
•Impact on the customer experience and implications on back-end systems, hardware and software
•Customer(s) case studies/examples

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Craig Witsoe

CEO
Elo

11:25 am - 11:50 am Keynote Panel Discussion Remix: Measuring the ROI For Retail Innovation

Srinivasan Rajamanickam - Sr. Director, Technology Strategy & Architecture Coach Phillip Raub - President B8TA
Retailers are constantly testing new concepts—Some are investing in sophisticated innovation labs and R&D while others are creating low-fi, scrappy methods for quickly testing new ideas. No matter how you are handling the pursuit of innovation, the question should always come down to:
•How is it driving a clear result or value for your business
•How can you stay on the cutting edge without getting too far ahead of the market and over-spending
•How are you improving the customer experience
A diverse group of panelists will talk you through their innovation process and how they go about measuring the ROI of their efforts.

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Srinivasan Rajamanickam

Sr. Director, Technology Strategy & Architecture
Coach

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Phillip Raub

President
B8TA

11:50 am - 12:10 pm Keynote: From Brilliant Plans to Excellent Execution: Managing a Mobile-Enabled Team to Create Amazing Customer Experiences

Stefan Midford - Founder and CEO Natural Insight
Stores are not merely a place to buy things anymore. As retailers are shifting their focus to creating better in-store experiences, the ability to properly execute is critical.  
From offering free coffee to product expertise and creating an engaging retail experience, retailers must win the battle for customer attention and loyalty. A key component for success is communicating with the in-store teams, seamlessly executing, and collecting actionable data to improve results.  
From improved merchandising to assisted sales and product demos, learn how leveraging on-demand labor and mobile technology is providing the ability for retailers to increase sales and reduce operational overhead.  

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Stefan Midford

Founder and CEO
Natural Insight

Executive, IBM

Nivi Chakravorty

Director Distribution Market
IBM North America

12:20 pm - 12:50 pm Keynote Panel Discussion: Staying Agile In Retail—How To Manage Disruption And Uncertainty

Emily Watkins - SVP, Real Estate & Construction Charlotte Russe Chris Taylor - CEO Square Root Aaron Hicklin - Founder One Grand Bookstore
With stores closing and disruptors entering the scene daily, retailers must perpetually stay on their toes. Adaptable brands are thriving. Discuss:
•What retailers are doing to stay afloat and continuously innovate in this uncertain but also exciting time. 
•What thriving brands all have in common 
•Case examples of stores that are reinventing the shopping experience
•What to expect in 2019 and how to prepare now

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Emily Watkins

SVP, Real Estate & Construction
Charlotte Russe

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Chris Taylor

CEO
Square Root

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Aaron Hicklin

Founder
One Grand Bookstore

1:00 pm - 2:00 pm Lunch

1:00 pm - 2:00 pm Private Lunch

Hosted by IBM

1:50 pm - 2:20 pm Concurrent track sessions begin. Please feel free to alternate between tracks to customize your experience.

Track A: Trends in Experiential Retail

1:50 pm - 2:00 pm Chairperson’s Afternoon Address
Tristan Rogers - CEO Concrete
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Tristan Rogers

CEO
Concrete

Learn how different retail brands bridge the “brand gap” between head office vision and in-store execution. Panelists from Justice, and several other leading retail brands, will discuss how they curate the brand experience across their stores. 
 
•The role of technology in store operations and brand compliance.
•Change management - making change stick!
•More compliance. Less admin. What your store managers really!
•Turning every store associate into a brand ambassador. 

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Marc Alexandre-Rishe

Chief Retail Officer
L’Oreal

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Melissa Calhoun

Senior Manager, Store Operations
Justice

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Rejean Roussy

Store Operations, Manager
Arc’Teryx

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Tiffany Liao

Retail Strategy & Operations Consultant
Cuyana

Track A: Trends in Experiential Retail

2:25 pm - 2:40 pm Case Study: Built for Change: Leveraging Technology for Ongoing Transformation
Retailers realize that their shopping experience must continually evolve to keep pace with customer expectations. However, traditional software limits their ability to quickly build, experiment, and deploy. Newer technology empowers retail IT to agilely develop, manage, test, and deploy store innovations without weighty costs and timelines. Learn how your organization can leverage technology that's built for change.

Executive, Aptos

Track B: Emerging Tech

1:50 pm - 2:00 pm Chairperson’s Afternoon Address

Track B: Emerging Tech

2:00 pm - 2:25 pm Case Study: Digital-first retail strategy enables inspired retail environments and rich human experiences at T-Mobile
Christie Sandoval - VP, Retail Sales Operations Services T-Mobile
With more than 5,000 stores and an ever-growing portfolio of services and products, T-Mobile’s retail footprint is increasingly complex.  Hear how their Retail Experience & Strategy team is harnessing the power of digital tools to create world-class frontline training, deliver fresh and experiential retail spaces, and create a seamless customer journey from screen to store.

Discussion points:
  • A digitally enhanced approach to employee engagement: role structure, compensation, training, and selling tools
  • Bringing the outside in with customer-facing technologies
  • The evolution of store design: reimagining the purpose of a wireless brick and mortar space

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Christie Sandoval

VP, Retail Sales Operations Services
T-Mobile

Track B: Emerging Tech

2:25 pm - 2:40 pm Case Study: The Mobile Revolution Has Left the Hourly Retail Worker Behind
Chris Todd - President & CEO Theatro
The mobile revolution has transformed the world by spawning massive productivity gains across almost every sector of the world’s economy. Yet even with this unprecedented wave of innovation, one very large group has been left behind: in-store associates. Representing the 4th largest employment sector in the US, hourly retail employees are underperforming without instant access to critical information that enables them to do their jobs better. Mobile has been an incredible wealth creator for the professional worker, but the hourly retail worker in the U.S. has lagged far behind. Even as politicians and activists call for higher minimum wages, the best way to lift this expanding part of our economy is to unlock their full potential by bringing the mobile revolution to them.
•Learn how the emergence of  IoT, conversational computing, and Wi-Fi everywhere have bred an entirely new mobile option
•Retailers with an empowered and connected workforce will be able to respond and adapt in this fast-paced, hyper-competitive mobile world
•Instead of being on the defensive to what’s coming next from Amazon and the online eco-system, retailers can experiment and innovate new and better ways to compete

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Chris Todd

President & CEO
Theatro

Track C: Retailer Only Connections

1:50 pm - 2:40 pm Campfire Story: Defining Your Distribution Footprint For The Future
Jochen Schmidt - VP, Real Estate and Store Development Swarovski
In this session we can discuss and share experiences on store size, channel mix and number of stores. 
•What are the options to change your footprint in a fast and efficient manner? 
•What do we as retailer need to think of to mitigate risks of the distribution footprint? 

Host: Jochen Schmidt, VP, Retail Real Estate & Store Development, Swarovski

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Jochen Schmidt

VP, Real Estate and Store Development
Swarovski

Experiential retail is here to stay. Hear how different brands are approaching in-store entertainment and activities to engage customers and ultimately drive loyalty and sales.
Panelists will discuss:
•How to determine which interactive and fun elements to add to your store
•How to balance the active, entertaining experiences  with the passive experience of product buying
•Ways to make the in-store experience feel personalized to each customer

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Jeffrey Eggert-Peluso

VP, Global Store Design
Levi Strauss & Co.

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Julia Brunzell

Manager, Retail & Brand Experience
Arc’teryx

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Alexa Fleischman

Co-Founder & CEO
Strypes

Track B: Emerging Tech

2:45 pm - 3:15 pm Panel Discussion: Beyond Intranets: The Link Between HQ-to-Store Communication Tech and Executing Brand Vision
Marc Gingras - CEO FOKO Retail Miguel Carrillo - Senior Manager, Retail Marketing Converse Inc. Mollie Plocher - Principle & Founder 2Hemispheres
In-store execution is crucial to creating memorable, brand-consistent customer experiences, but making sure stores look exactly the way they were designed to is easier said than done. At a time when retail is undergoing a seismic shift, and providing a standout shopping experience for customers is more important than ever, a surprising number of retailers are still using outdated tech like intranets, emails and shared drives to communicate with stores and manage compliance. This panel will explore how retailers are connecting their HQ and store teams with new tech, how they ensure that every store represents their brand to the fullest, and the impact of better execution on store performance.

Panelists will discuss:
•Common hurdles to achieving great in-store execution
•How they’re leveraging new tech to communicate with stores and how it has impacted compliance
•The role of mobile in engaging millennial associates and fostering strong brand culture
•Monitoring and measuring store performance
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Marc Gingras

CEO
FOKO Retail

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Miguel Carrillo

Senior Manager, Retail Marketing
Converse Inc.

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Mollie Plocher

Principle & Founder
2Hemispheres

Track C: Retailer Only Connections

2:45 pm - 3:45 pm Retailer-Only Boardroom: Telling Your Brand Story As A Multi Branded Retailer
Lydia Kandel - Director, Marketing Credo Beauty Michelle Connelly - Director, Marketing Credo Beauty
Lydia Kandel, Director of Marketing, Credo Beauty
Michelle Connelly, Director of Merchandising & Planning, Credo Beauty

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Lydia Kandel

Director, Marketing
Credo Beauty

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Michelle Connelly

Director, Marketing
Credo Beauty

Want to learn about the next game changing store tech? The Future Stores Shark Tank presents short, sharp demos of next gen technology that will shape the future. And you’ll have a chance to vote on which tech you think will be the most transformational for in-store executives! Confirmed participants include: Shopic, Mirow Tech, FTSY, Scanalytics

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Michael B. Reidbord

Founder
Fashion Tech Consortium

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Alek Safar

CEO & Founder
Mirow

3:45 pm - 4:30 pm Afternoon Networking & Refreshment Break In The Innovation Lab

At Future Stores, you’re in control! Get involved in our unique, peer-to-peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other brands are overcoming them. After 30 minutes, you’ll rotate to a new table and tackle a new topic with a new expert host. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office. 

1.Experiential Retail Tips And Tricks
Moderator:  Tara Maffeo, Senior Manager, Retail PMO, Continuous Improvement, SEPHORA
2.Clienteling In A Digital, Omni-Channel World
Moderator:  Courtney Graybill, VP, Customer Experience & Product Management, David’s Bridal
3.Capturing Customer And Employee Insight To Drive Retail Innovation 
Moderator: Carl Chang, Director, Technology & Tools, Best Buy
4.Tips For Becoming A Story-Centric Business & Identifying Growth Opportunities
Moderator: Alyssa Frankel, Corporate Sales Manager, Glassy Baby
5.Influencing To Drive Accountability And Results In The Adoption Of Technology In Brick And Mortar Stores (From The Sales Operations And HR Perspectives)
Moderators: Jennifer Matanin, Director of Retail Operations, ALEX AND ANI
Linda Goodman, Senior Manager, Field HR, ALEX AND ANI
6.Next Generation Performance Management
Moderator: Rob Ollander-Krane, Head of Talent Planning & Performance, Gap Inc.
7.Prototyping Imperfect Technology Live In Stores: Process, Impact, Risk & Reward
Moderator: Melissa Cummings, Program Leader, Digital Retail Experience, Domino’s

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Tara Maffeo

Senior Manager, Retail PMO, Continuous Improvement
SEPHORA

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Courtney Graybill

VP, Customer Experience & Product Management
David`s Bridal

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Carl Chang

Director, Retail Operations
Best Buy

Alyssa Frankel

Corporate Sales Manager
Glassy Baby

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Jennifer Matanin

Director of Retail Operations
ALEX AND ANI

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Linda Goodman

Senior Manager, Field HR
ALEX AND ANI

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Melissa Cummings

Program Leader, Digital Retail Experience
Domino’s

4:30 pm - 5:30 pm Women In Retail Panel & Cocktails

Listen and be motivated by an accomplished group of fierce femmes in retail; then spend some time networking and enjoying afternoon cocktails.

“The Networking at the event is second to none. With small intimate sessions to interactive learning opportunities, we had the chance to meet the best of the best in retail experience. I particularly enjoyed the Women in Retail session!”

Dari Damazo, Manager, Market + Concept Development, Lowe’s

“Was great to have conversation with like minded peers about topics that have immediate or near term relevance. It’s great to hear how others in the industry are thinking about such topics and how I can apply their thought process to my business in the short and long term. Thanks for hosting!”

Kristi Allison, VP, Last Call Stores & Operations, Neiman Marcus

5:30 pm - 8:00 pm Seattle Aquarium Reception Sponsored By Shyft

Kick off the night with cocktails at the Aquarium’s Elliot Bay Patio. Then, head inside to wander, discover and explore the best the Northwest has to offer. See, touch and explore the sea life of the Puget Sound tide pools, step through a 12’ high crystal ring filled with luminous moon jellies, walk through an undersea dome with a 360º view of hundreds of fascinating Puget Sound Fish, help feed the sea otters and more!

Sponsored by Shyft 

8:00 pm - 8:30 pm Future Stores Party at Frolik Hosted by Shyft (doors open at 7:00 pm)

Seattle's premier rooftop lounge. Join fellow Future Stores attendees for cocktails, music and great eats! Limited capacity, come early!

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