Future Stores Seattle

June 25 - 28, 2017

Washington State Convention Center, Seattle

Contact Us: 1.888.482.6012

 Sandra Andrews
Sandra Andrews Senior Director, Product and Customer Experience Microsoft Corporation
Sandra is a customer focused, results oriented, collaborative leader with entrepreneurial spirit. Nearly 20 years in the technology industry, Sandra has experience in business development, product management, customer experience, sales, visual merchandising and marketing. She is known for her ability to get stuff done, driving programs, products and opportunities from vision to launch to execution. Her strong track record is coupled with an uncanny ability to create win-win relationships building trust and developing partnerships that benefit all including the customer. Sandra is currently with Microsoft running Marketing & Experiences, focused on the end-to-end customer journey across Microsoft Direct. Her recent projects have her gaining expertise in eSports and Virtual Reality. Sandra is married with 4 children (11,9 and twin 2 year olds) and adores spending time with her family with a passion to capture the moment digitally (photography) to hold on to them.

Pre-Day: Sunday June 25, 2017 Retail Innovation In Action

3:30 PM SITE TOUR E University Village Walking Tour


Located just 10 minutes from downtown, University Village is Seattleā€™s only outdoor lifestyle shopping center, offering a unique mix of over 120 locally-owned boutiques and signature national retailers.

Come explore one of Microsoft's premier locations. You'll be taken on a guided tour of the store and have the chance to ask questions and interact with the latest technology.

Tour Guide: Sandra Andrews, Senior Director, Product Strategy
and Customer Experience, Microsoft Direct

Sunglass Hut
Get a guided tour and test out their latest technology including an interactive try-on feature and get your questions

Other stops may include Nike Running, Warby Parker, Restoration Hardware and the Amazon bookstore

Day 1: Monday, June 26, 2017 Embracing Retail Disruption

1:20 PM Champagne Roundtable Discussions Featuring Leading Retail Innovators

At Future Stores, you’re in control! Get involved in our unique, peer to peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them. After 30 minutes, you’ll rotate to a new table and tackle a new topic with a new expert host. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.

1. The Benefits, Pitfalls And Success Stories Of Engaging With Store Associates On Mobile
What to look for and watch out for as you endeavor to empower and elevate the performance of your store associates/field teams.
Moderator: Tristan Rogers, Founder and CEO, Concrete 

2. New Ways To Drive Customer Engagement In-Store
Moderator: Keri Voke, Senior Manager, Multi Channel, Walmart

3. Creating Personalized And Interactive Experiences With Beacon Technology
Moderator: Marty Yaskowich, Vice President, Retail Customer Development, iQmetrix

4. Improving the retail customer experience through personalization
Moderator: Ryan St. Mary, Director of Stores, GANT Global

5. Delivering Great Digital Experiences Throughout The Entire Shopping Journey
Moderator: Pete Blair, VP, Marketing, Applause

6. Experiential Marketing In Retail…Exceeding Expectations And Creating Memories
Moderator: Sandra Andrews, Senior Director, Product and Customer Experience, Microsoft Direct

7. The Spectrum of Personalization
Moderator: Alex Ciorapciu, Director, Global Solution Engineering & Partnerships, RichRelevance

8. Organizational and cultural transformation to execute omni-channel experiences
Moderator: Carl Chang, Director, Retail Operations - Technology and Tools, Best Buy

9. In-store conversion best practices

10. In-store mobile devices for customer engagement, apps and connectivity

11. Creating interactive and personalized experiences with beacon technology

12. Fulfilling the promise of the on-demand economy

13. Use design thinking to build customer interactions