By now, if you haven’t heard about retailers urgently implementing an omnichannel strategy, it’s probably safe to assume you’ve been living under a rock. While that conversation has been saturated with the why, it’s time to shift focus to discuss the how. One of the central components to achieving a satisfactory level of omnichannel success is addressing the issue of merchandising. According to Retail Systems Research’s (RSR) 2015 annual merchandising benchmark report, 44% of the retailers surveyed identified managing the complexities of cross-channel merchandising as one of their top three challenges.
In this guide, we will focus on:
• Identifying the key challenges of omnichannel merchandising
• Case study examples of which retailers are getting it right
• Key solutions and strategies that can help retailers move forward