Future Stores Seattle

June 25 - 28, 2017

Washington State Convention Center, Seattle

Contact Us: 1.888.482.6012

Day 3: Wednesday, June 28, 2017 Strategy and Design: Redefining The Retail Landscape

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7:45 AM Continental Breakfast

8:30 AM Welcome Remarks

Kristin Schoenstein, Event Director, Future Stores 2017

 Kristin Schoenstein
Kristin Schoenstein
Event Director
Future Stores 2017
Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she heads up the Future Stores portfolio and eTail East. She also successfully launched and grew WBR’s customer experience portfolio. In her role, sh ...[Read More]

8:50 AM Interview: Changing The Game: How Fabletics Reimagines The Customer Experience

Moderated By:
Hilary Milnes
, Senior Reporter, Glossy Media

Gregg Throgmartin, President and GM, Fabletics

 Gregg Throgmartin
Gregg Throgmartin
President and GM
Gregg Throgmartin is the President and General Manager at Fabletics, one of the four brands built by TechStyle Fashion Group.  Fabletics, co-founded by Kate Hudson, is a global brand that uses innovative technology to reinvent the fashion activewear business, and seeks to make a healthy, active lifestyle accessible to every woman, creating an ...[Read More]

Moderated By:

 Hilary Milnes
Hilary Milnes
Senior Reporter
Glossy Media

9:10 AM Panel Discussion Revolution: Holiday 2017 Checklist—Are You Ready?

Meghan Vallance-Morin, Associate VP, In-Store Experience, Mark's

•Ideas for better preparing associates and employees 
•Thinking about incentives and how to best inform your customers of what’s coming this season
•Tips to ensure a seamless experience but also how to organize a contingency plan for things that might go awry 
 Meghan Vallance-Morin
Meghan Vallance-Morin
Associate VP, In-Store Experience
Meghan Vallance-Morin is the Associate Vice President for In-Store Experience at Mark's, a Canadian retailer with over 380 locations across the country (including Quebec, under the banner of L'Equipeur). Her portfolio includes Visual Merchandising, In-Store Marketing, Digital Innovation and Store Communication; along with consulting on store design ...[Read More]

9:50 AM Keynote: Pop-Up Shops: The Benefits Of Testing New Retail Concepts In An Immersive Environment

Kevin Campos, Chief Retail Officer, Combatant Gentleman

How to develop an effective pop-up strategy for your brand
The benefits of a pop-up environment as a testing ground for future store concepts
Lessons learned and important considerations before you get

 Kevin Campos
Kevin Campos
Chief Retail Officer
Combatant Gentleman
Kevin Campos serves as Chief Retail Officer (CRO) at Combatant Gentlemen, one of the world's first design-to-delivery retail companies using homegrown technology and data-driven practices to ultimately offer quality menswear at approachable prices. Having joined in 2013, Campos focuses on the company’s omnichannel strategy. He started and now ...[Read More]

10:20 AM Keynote: The Future Is Now: Technology-driven CX Innovation

Catherine Mccabe, VP, Sales, Operations and Learning and Development, Teavana at Starbucks

Matt MacInnis, Founder and CEO, Inkling

Your front-line teams define the customer experience, and technology can help them deliver a better one. But until now, mobile devices have been for customers, not employees. That's changing, and competitive advantage is being created through mobile-enabled employees, not just customers. AI, voice recognition, wearables and other consumer technology will all play a role.

How will the in-store experience be shaped by tech-equipped employees?
Can mobile technology reduce labor expenses while improving the customer experience?
Where do technology, customer experience and labor law collide?

 Catherine Mccabe
Catherine Mccabe
VP, Sales, Operations and Learning and Development
Teavana at Starbucks
Catherine McCabe is a dynamic leader with a proven reputation for building high performance teams while exceeding revenue, profit and customer satisfaction goals. Catherine currently serves as the Vice President of Sales, Operations, and Training for Teavana at Starbucks. Prior to this role, she’s held a numerous roles at leading retailers such as ...[Read More]

 Matt MacInnis
Matt MacInnis
Founder and CEO
Matt MacInnis is Inkling’s founder and Chief Executive Officer. He founded Inkling in 2009 on a mission to make the world smarter with mobile technologies, and has built it into the market leader in workforce enablement. Today, Inkling is the leading field operations management system for retail, restaurants, and other industries.

...[Read More]

10:45 AM Networking & Refreshment Break

11:30 AM Case Study Revolution: Creating The Mobile Optimized Retail Store For Customers And Associates At Scale (aka Let’s get Digical)

Leslie Grandy, Senior Director, Mobile Apps, Digital Media & Advertising, Best Buy

With over 1400 Best Buy stores, and 70% of the US population living within 15 minutes of a Best Buy store, the company offers expert service at an unbeatable price more than 1.5 billion times a year to our customers who visit our stores, engage with Geek Squad Agents or use BestBuy.com or the Best Buy app. Consequently, at that scale, it is our mission to make it easy for customers to shop wherever and whenever they wish, and facilitate seamless collaboration with our "Blue Shirt” associates. Each customer who walks into our store carries a mobile phone and every associate in our store does, too. We’ll explore how to design a mobile strategy that goes beyond a focus on increasing app conversions, and builds long term customer loyalty through a digital connection to the physical world that removes friction, automates and simplifies key tasks, and drives brand loyalty.
In this session we’ll explore:

Ways to close the omnichannel experience gap through mobile
The challenges with a test & learn agile development methodology in a physical world
 Leslie Grandy
Leslie Grandy
Senior Director, Mobile Apps, Digital Media & Advertising
Best Buy
Leslie Grandy combines 20 years in technology product marketing and development with 13 years of previous experience in motion picture and television commercial production to create innovative solutions that drive measurable results for both B2B and B2C companies.  
Grandy currently serves as the Senior Directo ...[Read More]

12:00 PM Case Study Revolution: Will You Go Outside With Me?

Nikki Easterday, Experience Design Manager, Recreational Equipment, Inc. (REI)

Matthew Powell, Experience Design Manager, REI

A case study on connecting to your community before surprising, delighting and welcoming them to the brick and mortar experience. In this candid presentation, learn how REI built a relationship with the Washington D.C. customer outside of the traditional digital and physical commerce spaces.

Nikki and Matthew will walk you through:

  • How REI engaged both long-time members and new customers to create an outdoor community ready for the newest flagship store
  • How empathy and connection can inform the physical design and store experience
  • Low-fidelity prototyping and co-design of physical, digital and integrated space to validate space to connect
  • Knowing you got it right; involving customers and staff in ongoing engagement of measurement in high fidelity, real-world retail environment
 Nikki Easterday
Nikki Easterday
Experience Design Manager
Recreational Equipment, Inc. (REI)

Experience Design Managers at REI, Nikki Easterday and Matthew Powell are submersed in creating the customer experience through new shop designs with  reinvented navigation, service operations, engagement and education. Through customer research in tandem with collaborative and iterative design process', they create a new wa ...[Read More]

 Matthew Powell
Matthew Powell
Experience Design Manager
Experience Design Managers at REI, Nikki Easterday and Matthew Powell are submersed in creating the customer experience through new shop designs with  reinvented navigation, service operations, engagement and education. Through customer research in tandem with collaborative and iterative design process', they create a new way for customers to ...[Read More]

12:30 PM Future Stores Toolkit— Top 5 Lessons Learned

Several members of the speaker faculty will highlight the most important findings from the event so that you leave with a clear list of best practices and strategies to share with your team.

1:05 PM Site Tour Overview and Assignments

Head to the registration area to gear up for your site tour. Then, get ready for an afternoon packed with site tours to renowned retailers in Seattle’s retail core. This is your chance to see retail innovation in action from some of the world’s most admired brands. Sign up for a tour that interests you and spend the afternoon exploring new in-store trends.(Pre-registration is required for all tours).

Track A: SITE TOUR A Filson Flagship

1:20 PM Track A: SITE TOUR A Filson Flagship

Back by popular demand! Headquartered in Seattle and in operation since 1897, Filson  is a privately owned outfitter and manufacturer of goods for outdoor enthusiasts.
Get a guided tour of Filson’s gorgeous 6000 square foot store and their factory where they develop, sample, cut and sew their goods.



Get a behind-the-scenes-look at REI’s flagship location and hear how they approach store design, customer  and staff engagement and more. 

SITE TOUR C Starbucks Reserve Roastery Tour

SITE TOUR C Starbucks Reserve Roastery Tour

Enjoy a tasting of Roastery Exclusive blend brewed two different ways plus conversation around the Reserve Brand including concept, innovation, current stores, future store models and customer engagement – creating a unique customer experience, new customer service models for retail locations, coffee education.
Discuss history, concept and design of the building, Roasting Plant operations, Roastery Café operations (customer experiences) and how to generate commerce in an expanding neighborhood.

Tour Guide: Renee Frechin, Event Specialist, Reserve Roastery & Tasting Room, Starbucks

SITE TOUR D - NEW THIS YEAR Bellevue Square Tour


Seattle’s upscale shopping destinations featuring over 180 retail stores.

Featuredretailers on the tour will include:

  • Lego

  • Eddie Bauer Flagship

  • Disney Store

  • Lululemon

4:00 PM Conclusion Of Future Stores 2017, See You Next Year!

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