Future Stores Seattle

June 25 - 28, 2017

Washington State Convention Center, Seattle

Contact Us: 1.888.482.6012

Day 3: Wednesday, June 28, 2017 Strategy and Design: Redefining The Retail Landscape

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7:45 AM Continental Breakfast

8:30 AM Welcome Remarks Plus Top Challenges Activity

Kristin Schoenstein, Event Director, Future Stores 2017

 Kristin Schoenstein
Kristin Schoenstein
Event Director
Future Stores 2017
Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she heads up the Future Stores portfolio and eTail East. She also successfully launched and grew WBR’s customer experience portfolio. In her role, sh ...[Read More]

8:40 AM Presentation By St. Jude, Future Stores Non-Profit Partner

Laura Ehret, Sr. Director, Strategic Partnerships, ALSAC / St. Jude Children’s Research Hospital

 Laura Ehret
Laura Ehret
Sr. Director, Strategic Partnerships
ALSAC / St. Jude Children’s Research Hospital
Laura Ehret currently serves as Senior Director, Strategic Partnerships at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. Included in her duties are leading the New Business Development and Sports Marketing efforts. With New Business, Laura’s team is responsible for prospecting and securing new cor ...[Read More]

8:50 AM Chairperson’s Opening Address

Gary Lombardo, Senior Director, Product Marketing, TimeTrade

 Gary Lombardo
Gary Lombardo
Senior Director, Product Marketing
TimeTrade
Gary is an accomplished marketing leader with over 23 years of experience leading global marketing efforts. His experience includes product marketing, demand generation, branding, and product management for startup and publicly held software companies offering cloud-based, enterprise solutions, including TimeTrade, Demandware, and CashStar.  His su ...[Read More]

9:05 AM Interview: 2017-18 In-Store Experience Priorities

Jeff Halverson, Senior Director, Store Operations, ULTA

With more than 1000 stores, 688 remodels and 100 stores opening each year, Jeff Halverson certainly has his hands full! Hear the top priorities for this growing retailer in 2017 and 2018:
How they view analytics and compress data to allow for more strategic decision making
How they juggle the needs of today with the needs of the future
How they maintain a consistent experience across stores, mobile and ecommerce

 Jeff Halverson
Jeff Halverson
Senior Director, Store Operations
ULTA

9:30 AM Keynote: How Consumer Technologies Will Change The Face of Retail

Matt MacInnis, Founder and CEO, Inkling

In operations, retailers had been battling one another with wooden ships when Amazon showed up with an ironclad. Now, the retail cost structure is no longer sustainable, driven by outdated technologies and processes. A big change is needed in how we engage and manage our teams; it's time to get retail humming again. Thankfully, new consumer technologies have opened doors to innovation: artificial intelligence, natural language processing, and augmented reality will deliver an experience for employees and customers that will change the face of retail for the better.
 Matt MacInnis
Matt MacInnis
Founder and CEO
Inkling
Matt MacInnis is Inkling’s founder and Chief Executive Officer. He founded Inkling in 2009 on a mission to make the world smarter with mobile technologies, and has built it into the market leader in workforce enablement. Today, Inkling is the leading field operations management system for retail, restaurants, and other industries.

Be
...[Read More]

9:50 AM Case Study Revolution: Will You Go Outside With Me?

Nikki Easterday, Experience Design Manager, Recreational Equipment, Inc. (REI)

A case study on connecting to your community before surprising, delighting and welcoming them to the brick and mortar experience.
In this candid presentation, learn how REI built a relationship with the Washington D.C. customer outside of the traditional digital and physical commerce spaces.

Nikki and Matthew will walk you through:

How REI engaged both long-time members and new customers to create an outdoor community ready for the newest flagship store
How empathy and connection can inform the physical design and store experience
Low-fidelity prototyping and co-design of physical, digital and integrated space to validate space to connect
Knowing you got it right; involving customers and staff in ongoing engagement of measurement in high fidelity, real-world retail environment

 Nikki Easterday
Nikki Easterday
Experience Design Manager
Recreational Equipment, Inc. (REI)

Experience Design Managers at REI, Nikki Easterday and Matthew Powell are submersed in creating the customer experience through new shop designs with  reinvented navigation, service operations, engagement and education. Through customer research in tandem with collaborative and iterative design process', they create a new wa ...[Read More]

10:20 AM Networking & Refreshment Break

10:50 AM Case Study Revolution: Creating The Mobile Optimized Retail Store For Customers And Associates At Scale (aka Let’s get Digical)

Leslie Grandy, Senior Director, Mobile Apps, Digital Media & Advertising, Best Buy

With over 1400 Best Buy stores, and 70% of the US population living within 15 minutes of a Best Buy store, the company offers expert service at an unbeatable price more than 1.5 billion times a year to our customers who visit our stores, engage with Geek Squad Agents or use BestBuy.com or the Best Buy app. Consequently, at that scale, it is our mission to make it easy for customers to shop wherever and whenever they wish, and facilitate seamless collaboration with our "Blue Shirt” associates. Each customer who walks into our store carries a mobile phone and every associate in our store does, too. We’ll explore how to design a mobile strategy that goes beyond a focus on increasing app conversions, and builds long term customer loyalty through a digital connection to the physical world that removes friction, automates and simplifies key tasks, and drives brand loyalty.
    
In this session we’ll explore:
Ways to close the omnichannel experience gap through mobile
The challenges with a test & learn agile development methodology in a physical world

 Leslie Grandy
Leslie Grandy
Senior Director, Mobile Apps, Digital Media & Advertising
Best Buy
Leslie Grandy combines 20 years in technology product marketing and development with 13 years of previous experience in motion picture and television commercial production to create innovative solutions that drive measurable results for both B2B and B2C companies.  
 
Grandy currently serves as the Senior Directo ...[Read More]

11:20 AM Future Stores Top Challenge Roundtables

Wrap up a jam-packed event by joining roundtable discussions based on the challenges you submitted during our activity earlier today and talk through your most pressing questions at a table of your peers.

12:05 PM Lunch

1:05 PM Site Tour Overview and Assignments

Head to the registration area to gear up for your site tour. Then, get ready for an afternoon packed with site tours to renowned retailers in Seattle’s retail core. This is your chance to see retail innovation in action from some of the world’s most admired brands. Sign up for a tour that interests you and spend the afternoon exploring new in-store trends.(Pre-registration is required for all tours).

Track A: SITE TOUR A Filson Flagship

1:20 PM Track A: SITE TOUR A Filson Flagship

Back by popular demand! Headquartered in Seattle and in operation since 1897, Filson  is a privately owned outfitter and manufacturer of goods for outdoor enthusiasts.
Get a guided tour of Filson’s gorgeous 6000 square foot store and their factory where they develop, sample, cut and sew their goods.

SITE TOUR B: REI Flagship

SITE TOUR B: REI Flagship - SOLD OUT

Nikki Easterday, Experience Design Manager, Recreational Equipment, Inc. (REI)

Matthew Powell, Experience Design Manager, REI

Katie Baubie, Senior Visual Merchandising Manager, REI

Get a behind-the-scenes-look at REI’s flagship location and hear how they approach store design, customer  and staff engagement and more. 
 Nikki Easterday
Nikki Easterday
Experience Design Manager
Recreational Equipment, Inc. (REI)

Experience Design Managers at REI, Nikki Easterday and Matthew Powell are submersed in creating the customer experience through new shop designs with  reinvented navigation, service operations, engagement and education. Through customer research in tandem with collaborative and iterative design process', they create a new wa ...[Read More]

 Matthew Powell
Matthew Powell
Experience Design Manager
REI
Experience Design Managers at REI, Nikki Easterday and Matthew Powell are submersed in creating the customer experience through new shop designs with  reinvented navigation, service operations, engagement and education. Through customer research in tandem with collaborative and iterative design process', they create a new way for customers to ...[Read More]

Katie Baubie
Senior Visual Merchandising Manager
REI

SITE TOUR C Starbucks Reserve Roastery Tour

SITE TOUR C Starbucks Reserve Roastery Tour

Be a part of a guided tour of Starbucks’ impressive  roastery and enjoy a private tasting and conversation about their Reserve brand.

SITE TOUR D - NEW THIS YEAR Bellevue Square Tour

SITE TOUR D - NEW THIS YEAR Bellevue Square Tour - SOLD OUT

David So, District Manager, LEGO Group

Robyn Sande, Store Manager, District Trainer, LEGO Group

Eric Esparza, Manager, Store Design & Construction, Eddie Bauer

Seattle’s upscale shopping destinations featuring over 180 retail stores.

Featured retailers on the tour will include:

David So, District Manager, LEGO Group

Robyn Sande, Store Manager, District Trainer, LEGO Group


Eddie Bauer Flagship

Tour Guide: Eric Esparza, Manager, Store Design & Construction, Eddie Bauer


David So
District Manager
LEGO Group

Robyn Sande
Store Manager, District Trainer
LEGO Group

Eric Esparza
Manager, Store Design & Construction
Eddie Bauer

4:00 PM Conclusion Of Future Stores 2017, See You Next Year!






















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