Future Stores Seattle

June 25 - 28, 2017

Washington State Convention Center, Seattle

Contact Us: 1.888.482.6012

Day 2: Tuesday, June 27, 2017 Retail Customer Experience and Engagement

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7:35 AM Continental Breakfast and Networking In The Innovation Lab

8:20 AM Welcome Remarks

Kristin Schoenstein, Event Director, Future Stores 2017

 Kristin Schoenstein
Kristin Schoenstein
Event Director
Future Stores 2017
Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she heads up the Future Stores portfolio and eTail East. She also successfully launched and grew WBR’s customer experience portfolio. In her role, sh ...[Read More]

8:25 AM Chairperson’s Opening Address

Gene Bornac, Vice President, Boston Retail Partners

 Gene Bornac
Gene Bornac
Vice President
Boston Retail Partners
Gene Bornac has more than 20 years’ experience and achievement within the retail and consumer products industries. His leadership experience includes managing individual specialty retail stores and a multi-unit chain at the district level. Gene also has extensive executive-level experience at consulting firms and retail technology companies. As a h ...[Read More]

8:40 AM Keynote: Retail Experience and Digital Connectivity

Paul Stone, Senior Vice President and Chief Retail Officer, Cabela’s

Hear how Cabela's is merging online with their physical stores to create more seamless and enjoyable customer experiences.
 Paul Stone
Paul Stone
Senior Vice President and Chief Retail Officer
Cabela’s
Paul Stone, Senior Vice President and  Chief Retail Officer, joined Cabela’s in 2015 with more than 28 years of experience in  all areas of retail,  including store management, human resources, operations, and marketing.  Prior to joining Cabela’s, Paul worked for Sam’s Club and Walmart for 28 years, starting out as a Store Manager.
...[Read More]

9:05 AM Interview: Changing The Game: How Fabletics Reimagines The Customer Experience

Gregg Throgmartin, President and GM, Fabletics

Moderated By:
Hilary Milnes
, Senior Reporter, Glossy Media

Gregg Throgmartin, President of Fabletics will introduce you to "Omnicart,” TechStyle’s proprietary technology that makes the Fabletics customer experience seamless across all channels – desktop, mobile and in-store.
 Gregg Throgmartin
Gregg Throgmartin
President and GM
Fabletics
Gregg Throgmartin is the President and General Manager at Fabletics, one of the four brands built by TechStyle Fashion Group.  Fabletics, co-founded by Kate Hudson, is a global brand that uses innovative technology to reinvent the fashion activewear business, and seeks to make a healthy, active lifestyle accessible to every woman, creating an ...[Read More]

Moderated By:

 Hilary Milnes
Hilary Milnes
Senior Reporter
Glossy Media

9:30 AM Panel Discussion: Blurring The Boundaries: Connecting Brands and Customers To Drive Engagement

Steve Dumas, SVP, Retail Experience Design, Westfield

Paula Wyllie, VP, Retail Design, Westfield

Retailers with stores in malls and airports have a unique opportunity to collaborate and offer engaging, entertaining experiences for their customers that will drive traffic and increase sales. A diverse panel of retailers will discuss:

How to better connect retailers and drive traffic in malls and airports
New concepts for driving customer engagement through unique content 
Creating community spaces in retail environments
Technology to promote an effortless shopping experience
Leveraging social to create buzz and promote brand awareness 
 Steve Dumas
Steve Dumas
SVP, Retail Experience Design
Westfield
Steve Dumas is the design lead of Westfield’s Architecture Studio and is responsible for the place making and experience setting elements of the Westfield US portfolio of owned and managed properties. Mr. Dumas oversees the architecture, ambiance and furnishings for all Westfield shopping centers, airport projects and transit terminals. Since ...[Read More]

 Paula Wyllie
Paula Wyllie
VP, Retail Design
Westfield
Paula is the Design Manager leading the inspiration and implementation of tenant design for the Westfield’s major US developments. Acting as the creative liaison between tenants, architectural consultants and inter-departmentally, Paula and her team work with a variety of tenant to enhance the tenant’s visual presence, promote interaction betw ...[Read More]

10:05 AM “Donut Worry” Morning Break

Donut worry, be happy! We’ve got you covered here at Future Stores with delightful treats! What goes better with Seattle’s Best Coffee than a delicious donut! 

10:55 AM Keynote: Applying Customer-Centric Store Design From Concept to Execution

Whitney Walker, GM, Sonos

Sonos, creators of the whole-home sound system, opened its first ever retail location in New York last year. Get an inside look at the customer-centered design elements, technology and immersive experiences that make the store so unique. Hear from Whitney Walker, GM of Stores at Sonos, on how their team landed on the unique designs and approach to their store at 101 Greene St. in New York. Topics that will be discussed include:
 
•    Defining the customer’s challenge—what is the problem you’re trying to help your customer solve?
•    Understanding the complication—what is getting in the customer’s way?
•    Developing the solution—what can you do to solve the customer’s problem and how will you know you've got it right?

Whitney Walker is the General Manager of Stores at Sonos. In this role, Whitney is responsible for environmental and interactive customer experience, store design and construction, customer service and operations, retail technology, sales and profit.

Whitney started at Sonos in early 2016, with more than 22 years of experience in mer
...[Read More]

11:20 AM Keynote: In-Store e-Commerce: How Online Shopping Technology Is Modernizing Physical Stores

Craig Witsoe, CEO, Elo

Shoppers have adapted to a digital lifestyle where everything is bright, beautiful and fast. But digital can’t deliver for certain needs – and this divide is where brick and mortar must excel.  Bringing eCommerce in-store bridges the gap between online and in-store experiences and enables brick and mortar to play on its strengths:

Physical locations – the physical store is an asset, an experience to have with merchandise to touch and try on.
Interactive experiences – eye catching technology driven experiences that enrich shopping and can be used collaboratively.
Knowledgeable people – sales associates as personal retail experience guides, upskilling from transactional duties.

The digital lifestyle is pervasive and in-store eCommerce allows brick and mortar stores to capitalize on their already developed digital assets. Shoppers expect to have what they want when they want it. Harvard Business Review recently found that 81% of all customers attempt to self-serve before reaching out to a live representative.  This statistic applied to retail says give your customer what they want - autonomy. Provide fast, simple and knowledgeable experiences in-store.
Craig Witsoe has been the Chief Executive Officer of Elo since 2012.  Prior to Elo, Mr. Witsoe led efforts in various aspects of retail technology for over 20 years, with global experience in digital displays and retail commercial lighting.

Building on Elo’s 40 years of touchscreen innovation and over 20 million global installations
...[Read More]

11:40 AM An Inside Look at Chico’s: Capturing Customer Voice To Deliver Exceptional Service and Style

Shelly Langa, VP, Head of Stores, Chico's

Tallie Kawahara, VP, Stores, Soma Intimates

Michelle Martin, Head of Stores, Operations & Communications, White House Black Market

Hear how three unique brands under the Chico’s FAS umbrella are listening to their customers and advancing their approach to service. Shelly, Tallie and Michelle will walk you through how they:

•         Capture and interpret the voice of the customer
•         Articulate the value of customer insights to the organization
•         Take meaningful action on customer feedback and insights
•         Are evolving the customer experience as a result

 Shelly Langa
Shelly Langa
VP, Head of Stores
Chico's
Shelly has over 30 years of retail experience. She has held various leadership positions with the GAP, Bath & Body Works and Limited Express working in both Frontline and Outlet businesses. She started her career with Chico’s in 2006 as a Regional Sales Manager, elevated to Senior Regional Manager and then promoted to VP Head of Stores in fall of 2 ...[Read More]

 Tallie Kawahara
Tallie Kawahara
VP, Stores
Soma Intimates
Ms. Tallie Kawahara has been Vice President of Soma Intimates, LLC, a division of Chico's FAS Inc., since August 2013 and is responsible for overseeing all aspects of store strategy, operations and customer engagement.  Ms. Kawahara has over 25 years of retail experience in various roles in the specialty retail environment with companies such as Ba ...[Read More]

 Michelle Martin
Michelle Martin
Head of Stores, Operations & Communications
White House Black Market

12:15 PM Keynote: The Spectrum of Personalization

Carl Theobald, CEO, RichRelevance

Neil DuPlessis, E-Commerce Operations Manager, Guess?, Inc.

In the context of commerce, personalization is meant to enhance the customer experience based on the inputs and outputs each brand chooses to utilize to individualize the customer journey.  The Spectrum of Personalization is the vision of a true customer experience that reduces the barriers that have been created between channels bringing data, behaviors and micro segmentation together to uncover the true intent and interest of every consumer.  Learn from practical, real world use cases from the world’s largest retail brands where the Spectrum of Personalization is enabled and how they are measured. For a deeper dive, join us at our roundtable and let’s take a look at your vision for your brand’s Spectrum of Personalization.
Carl Theobald
CEO
RichRelevance
Carl brings more than 25 years of experience driving rapid growth for enterprise and cloud businesses through innovation, product vision and execution. He is responsible for extending RichRelevance’s leadership as businesses around the globe turn to RichRelevance for AI driven personalization and real-time recommendations. Before joining RichReleva ...[Read More]

 Neil DuPlessis
Neil DuPlessis
E-Commerce Operations Manager
Guess?, Inc.

12:35 PM Keynote: Reaching Your Customers At Every Point In Their Shopping Journey

Emily Anciaux, Product Marketing Manager, Facebook

We have entered a new era: mobile-first commerce. Mobile is the common thread throughout the path to purchase and Facebook and its family of apps play a central role in mobile discovery and shopping. As retail and e-commerce clients rethink their entire value proposition to be mobile first, Facebook can help retailers go beyond the click to measure offline activity, such as store visits and sales.
 
During this session, Graham Mudd, Facebook’s Director of Monetization Product Marketing will discuss how Facebook can help retailers connect with current and prospective customers throughout their path to purchase by:
Generating and nurturing leads throughout the buyer journey
Reaching custom audiences at scale with relevant people-based messaging
Bridging the measurement gap between online and offline conversions, so advertisers can better optimize their budget as leads move down the sales funnel

Emily Anciaux
Product Marketing Manager
Facebook
Emily is passionate about growing businesses through digital marketing. As a Product Marketing Manager at Facebook, she develops the product strategy of a suite of direct response products including Facebook’s dynamic ads. Her goal is to build products that drive measurable sales for ecommerce and retail advertisers. Prior to Facebook, Emily m ...[Read More]

Luncheon

1:00 PM Luncheon

Private lunch hosted by Max Media

Private lunch hosted by Max Media

Track A: Trends In Experiential Retailing

2:00 PM Opening Remarks By The Track Chair

Jeff Cashman, SVP, Business Development, Manhattan Associates

 Jeff Cashman
Jeff Cashman
SVP, Business Development
Manhattan Associates
Jeff Cashman serves as Manhattan Associates' senior vice president of business development. Mr. Cashman joined Manhattan Associates in January 2005 from MAPICS, a publicly traded company that specializes in enterprise resource planning software solutions for manufacturing companies, where he served as vice president and general manager of internati ...[Read More]

Track B: Associate Development & Customer Engagement

Opening Remarks By The Track Chair

Mike Tippets, VP, Media Services, Hughes

 Mike Tippets
Mike Tippets
VP, Media Services
Hughes
Mike Tippets is vice president of the Hughes Global Media Group, a product and solution division of Hughes. Mr. Tippets assumed this position in January of 2010and in this capacity he is responsible for the development of managed services, software applications and other solutions based on Hughes digital media products and technologies.
...[Read More]

Track C: Retailer Only Interactive Boardrooms

Boardroom 1

Moderated By:
Carl Chang
, Director, Retail Operations, Best Buy

Moderated By:
Michelle Grant
, Head Of Retailing, Euromonitor International

You'll collaborate with other retailers in this closed door session. Pick a roundtable and get your questions answered. After 30 minutes, rotate and pick

1.Organizational and cultural transformation to execute omni-channel experiences

Moderator: Carl Chang, Director, Retail Operations - Technology and Tools, Best Buy

2.Exploring Trends, Concepts and Innovations Shaping the Future Shopping Experience

Moderator: Michelle Grant, Head of Retailing Research, Euromonitor

Moderated By:

 Carl Chang
Carl Chang
Director, Retail Operations
Best Buy

 Michelle Grant
Michelle Grant
Head Of Retailing
Euromonitor International
Michelle Grant is the Head of Retailing at Euromonitor International. In her role, Michelle has direct responsibility over Euromonitor’s research on the retailing industry, conducted in 80 countries. She also manages a team of analysts who produce insights into the retailing industry through articles, reports and multimedia. The mission of the ...[Read More]

Track A: Trends In Experiential Retailing

2:10 PM Case Study: Creating Digitally Integrated Brand Experiences

Angela Gearhart, Senior Director, Retail Experience and Design, Sleep Number

Today’s consumer is living a digital, connected life and appreciates brands that integrate technology while maintaining a person touch. In addition, they want a shopping experience that is simple and intuitive, with products that add value to their lives. Find out how Sleep Number designed innovative retail experiences to attract, engage and educate the customer, while being an effortless customer experience. Find out how to:

Create authentic brand storytelling with technology as the differentiator
Increase brand awareness and create differentiation in a low interest category
Technology to simplify a traditionally complicated purchase process
Utilize technology to build credibility, confidence and increase conversion
 Angela Gearhart
Angela Gearhart
Senior Director, Retail Experience and Design
Sleep Number
Angela is shaping Sleep Number’s future, by leading the vision and strategy to transform the Sleep Number brand and the mattress shopping experience.  Today, the Sleep Number store creates a consumer-centric, technology driven environment that transforms a purely rational shopping experience to one that maximizes both rational and emotional appeals ...[Read More]

Track B: Associate Development & Customer Engagement

Case Study: Building Engaged Store Teams To Drive Customer Engagement

Kurt Rachdorf, Senior Director Brand Retail Operations, LEGO Brand Retail

A look at the tools and framework LEGO Brand Retail stores use to strive for high levels of playful engagement in the retail experience. We will share tips from hiring to team member development. We are an experience focused retailer who believes sales are requisite, but success hinges on delivering engaged experiences to our teams and their Guests. Learning objectives:

Discuss: 

  • How to hire for core values 

  • Best practices for onboarding and educating associates 

  • Ideas for recognizing and rewarding associates 

  • Using a focus on continuous improvement to drive engagement

 Kurt Rachdorf
Kurt Rachdorf
Senior Director Brand Retail Operations
LEGO Brand Retail
With years of retail experience across a number of strong specialty brands Kurt joined LEGO Brand Retail in 2003 to help deliver engaged guest experiences as the retail chain grew from 20 stores globally to over 120. Kurt has a strong focus and belief in sales through service, finding ways to engage retail teams and guest in fun an unique ways.  Ku ...[Read More]

Track C: Retailer Only Interactive Boardrooms

Boardroom 1

Continued

Moderated By:
Carl Chang
, Director, Retail Operations, Best Buy

Moderated By:
Michelle Grant
, Head Of Retailing, Euromonitor International

You'll collaborate with other retailers in this closed door session. Pick a roundtable and get your questions answered. After 30 minutes, rotate and pick

1.Organizational and cultural transformation to execute omni-channel experiences

Moderator: Carl Chang, Director, Retail Operations - Technology and Tools, Best Buy

2.Exploring Trends, Concepts and Innovations Shaping the Future Shopping Experience

Moderator: Michelle Grant, Head of Retailing Research, Euromonitor

Moderated By:

 Carl Chang
Carl Chang
Director, Retail Operations
Best Buy

 Michelle Grant
Michelle Grant
Head Of Retailing
Euromonitor International
Michelle Grant is the Head of Retailing at Euromonitor International. In her role, Michelle has direct responsibility over Euromonitor’s research on the retailing industry, conducted in 80 countries. She also manages a team of analysts who produce insights into the retailing industry through articles, reports and multimedia. The mission of the ...[Read More]

Track A: Trends In Experiential Retailing

2:30 PM Case Study Revolution: 14 Types Of Retail Innovation

Tony Bynum, Director of Strategy and Innovation, RTC

Over the last decade marketers have struggled to keep pace with evolving consumer expectations and definitions of value. Seismic impacts have been felt across sectors from consumer electronics to fashion to durable goods, CPG products and health care. Progressive marketers are leading the way forward toward dynamic and curated in-store experiences. 

RTC’s Strategy and Innovation Group conducted extensive research to codify the experiential strategies being used by some of the most progressive brands and retailers from around the world. RTC will share a collection of real world examples of fringe and progressive marketers who are rethinking the use of space as a component of their brand experience. Through the lens of a simple and actionable framework, the audience will be shown the leading indicators of next generation shopping experiences and how to use the framework as a diagnostic and a springboard for retail innovation. 
 Tony Bynum
Tony Bynum
Director of Strategy and Innovation
RTC
For over 25 years Tony has helped companies and organizations connect with users of products, services and experiences through user-centered design for clients across a wide range industries. As Director of RTC’s Innovation and Strategy group, Tony works with both retailers and brands to explore and frame the next generation of consumer retail expe ...[Read More]

Track B: Associate Development & Customer Engagement

Panel Discussion: Leveraging a Unified Commerce Platform Approach to Unify Commerce

Jim Barnes, Senior Managing Partner, President, CEO, Enspire Commerce

Jim Brownell, COO, American Freight Furniture and Mattress

Gene Bornac, Vice President, Boston Retail Partners

  • Retailers of the future are required to leverage a customer-centric platform that unifies commerce
  • Physical and digital paths to purchase are merging, and therefore retail technology solutions of the future will no separate how, and where a customer engages
  • POS, OMS, PIM and eCommerce point solutions will merge to a common platform
 Jim Barnes
Jim Barnes
Senior Managing Partner, President, CEO
Enspire Commerce
Jim Barnes is a leading expert in supply chain management from source to consumption. He co-founded enVista in 2002 in response to market demand for comprehensive supply chain consulting services, and he has spent the last 20 years successfully deploying supply chain and enterprise solutions and synchronizing material and information flow for Fortu ...[Read More]

Jim Brownell
COO
American Freight Furniture and Mattress

 Gene Bornac
Gene Bornac
Vice President
Boston Retail Partners
Gene Bornac has more than 20 years’ experience and achievement within the retail and consumer products industries. His leadership experience includes managing individual specialty retail stores and a multi-unit chain at the district level. Gene also has extensive executive-level experience at consulting firms and retail technology companies. As a h ...[Read More]

Track C: Retailer Only Interactive Boardrooms

Boardroom 1

Continued

Moderated By:
Michelle Grant
, Head Of Retailing, Euromonitor International

Moderated By:
Carl Chang
, Director, Retail Operations, Best Buy

You'll collaborate with other retailers in this closed door session. Pick a roundtable and get your questions answered. After 30 minutes, rotate and pick

1.Organizational and cultural transformation to execute omni-channel experiences

Moderator: Carl Chang, Director, Retail Operations - Technology and Tools, Best Buy

2.Exploring Trends, Concepts and Innovations Shaping the Future Shopping Experience

Moderator: Michelle Grant, Head of Retailing Research, Euromonitor

Moderated By:

 Michelle Grant
Michelle Grant
Head Of Retailing
Euromonitor International
Michelle Grant is the Head of Retailing at Euromonitor International. In her role, Michelle has direct responsibility over Euromonitor’s research on the retailing industry, conducted in 80 countries. She also manages a team of analysts who produce insights into the retailing industry through articles, reports and multimedia. The mission of the ...[Read More]

 Carl Chang
Carl Chang
Director, Retail Operations
Best Buy

Track A: Trends In Experiential Retailing

3:00 PM Panel Discussion Revolution: Transform Your Store Into A Retail Destination

Jaime Bettencourt, Senior Vice President, Premier Accounts, Mood Media

Nikki Easterday, Experience Design Manager, Recreational Equipment, Inc. (REI)

Customers are not just looking for products when they come to your store—They are looking for an exciting experience. They are seeking out social, entertaining environments that are meaningful and memorable.
Expert panelists from diverse retail verticals will discuss:

  • Out-of-the-box ideas for engaging customers in-store
  • How retail footprint have changed to accommodate today’s shopper
  • Which experiential trends are resonating with consumers and why
 Jaime Bettencourt
Jaime Bettencourt
Senior Vice President, Premier Accounts
Mood Media
Jaime is an accomplished senior-level leader recognized for designing world-class customer experiences for leading lifestyle brands. She has a track record for leading marketing and sales teams and leveraging media and technology solutions for enterprise level clients across multiple vertical industries.

For the last 17 years, she ha
...[Read More]

 Nikki Easterday
Nikki Easterday
Experience Design Manager
Recreational Equipment, Inc. (REI)

Experience Design Managers at REI, Nikki Easterday and Matthew Powell are submersed in creating the customer experience through new shop designs with  reinvented navigation, service operations, engagement and education. Through customer research in tandem with collaborative and iterative design process', they create a new wa ...[Read More]

Track B: Associate Development & Customer Engagement

Fireside Chat and Audience Q&A: Foster Associate Adoption Of Mobile Devices

Tara Maffeo, Director, Store Innovation, Gymboree

Catherine Mouttet, Creative Director, Digital, David’s Bridal

Why is it difficult to drive adoption of mobile in a world where everyone is dependent on their mobile device? Panelists will cover some lessons learned from creating and implementing associate facing mobile tools.

  • Capture associate feedback and ideas around the best use of mobile in the store environment
  • Understand and overcome barriers to adoption
  • Lessons learned creating and implementing associate-facing mobile tools
 Tara Maffeo
Tara Maffeo
Director, Store Innovation
Gymboree
Tara Maffeo leads store technology, training, and operations as the Director of Store Innovation at Gymboree. Focused on delivering exceptional in-store experiences for both customers and store teams alike, her team supports the Gymboree Corporation's 1300 locations and the Gymboree, Gymboree Outlet, Crazy 8, and Janie and Jack brands.  Tara Maffeo ...[Read More]

 Catherine Mouttet
Catherine Mouttet
Creative Director, Digital
David’s Bridal
Catherine Mouttet is a the Digital Creative Director for David’s Bridal. She has created Omni Channel creative and experiential instore engagement design for iconic lifestyle, fashion and beauty brands including Bloomingdales, Bumble and Bumble, Sephora and Redken. ...[Read More]

Track C: Retailer Only Interactive Boardrooms

Boardroom 2

Moderated By:
Jennifer Stone Williams
, VP, Retail Services, Perry Ellis International

Ryan St. Mary, Director of Stores, GANT

Ideas For Improving Wholesaler and Retailer Collaboration

Host: Jennifer Stone Williams, VP, Retail Services, Perry Ellis International 

Improving the retail customer experience through personalization

Moderator: Ryan St. Mary, Director of Stores, GANT

 Ryan St. Mary
Ryan St. Mary
Director of Stores
GANT
Ryan St.Mary is the Director of Stores for GANT.  In this role, Ryan is responsible for creating and executing the company’s North American retail strategy including overseeing all facets of the store experience including merchandising, marketing, customer experience, operations, and human resources. 

With 20 y ...[Read More]

Moderated By:

 Jennifer Stone Williams
Jennifer Stone Williams
VP, Retail Services
Perry Ellis International
Jennifer is an energetic and savvy retail professional providing years of proven leadership and success at Perry Ellis International. She has expanded and led the Retail Services Division for Perry Ellis International for 19 years. Her retail coordinator team services department stores in both the US ...[Read More]

3:40 PM “Here’s the Scoop” Afternoon Break

Get the latest info from exhibitors in The Innovation Lab on their latest products all while cooling off with ice cream. This is your last chance to win at the Plinko board so don’t forget to collect your tickets!  

Track A: Trends In Experiential Retailing

4:25 PM Case Study: How To Design For A Global Brand—Driving A Consistent Guest Experience Around The Globe

HeeSoo Kim, Architectural Designer, Dunkin’ Brands

How to focus on core design elements which drive brand equity. 
How design localization can be managed. 
How our partnerships around the world help us learn and grow as a brand. 

 HeeSoo Kim
HeeSoo Kim
Architectural Designer
Dunkin’ Brands
HeeSoo brings 20 years of experience in Architecture and Design & Construction industry.  She joined Dunkin Brands Inc., in June 2013. She leads and manages Baskin Robbins store design in US and international markets and recently has developed new store image for International Baskin Robbins stores.   She is currently working on new market ent ...[Read More]

Track B: Associate Development & Customer Engagement

Case Study Revolution: Using Associate Engagement Tactics To Delight Your Customers

Tara Maffeo, Director, Store Innovation, Gymboree

In order to effectively engage your customers, your associates must be engaged first. Tara Maffeo will walk you through Gymboree’s approach to the associate experience and tips for how to:

Unite associates around a common purpose of delivering superior customer experiences
Show associates how their role is critical to customer engagement and business growth
design customer experience-based rewards and recognition strategies
Determine how to better share feedback and goals with associates

 Tara Maffeo
Tara Maffeo
Director, Store Innovation
Gymboree
Tara Maffeo leads store technology, training, and operations as the Director of Store Innovation at Gymboree. Focused on delivering exceptional in-store experiences for both customers and store teams alike, her team supports the Gymboree Corporation's 1300 locations and the Gymboree, Gymboree Outlet, Crazy 8, and Janie and Jack brands.  Tara Maffeo ...[Read More]

Track C: Retailer Only Interactive Boardrooms

Women In Retail Discussion and Cocktail Reception

Moderated By:
Kari Harkins
, Senior Director, Store Operations, DSW

Moderated By:
Beth Rick
, Director, Customer Portfolio Transformation, DSW

Listen and be motivated by an accomplished group of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.

Moderated By:

 Kari Harkins
Kari Harkins
Senior Director, Store Operations
DSW
Kari is the Sr. Director of Store Operations and Communication at DSW, as part of the Customer Operations Team.  Kari has been with DSW for 2 years.  In her current role, Kari and her team are responsible for all daily Store operations and communication as well as the execution of projects making the DSW Mission, Vision and Strategy come to life fo ...[Read More]

 Beth Rick
Beth Rick
Director, Customer Portfolio Transformation
DSW
As the Director of Transformation, Beth is responsible for leading the transformation efforts in support of DSW Inc. mission, vision and strategies.  Her team consists of functional subject matter experts across the business who serve as sponsors and team members on projects impacting multiple areas of the business.  Their role is to id ...[Read More]

Track A: Trends In Experiential Retailing

4:55 PM Fireside Chat: Curated Retail Spaces And How They Influence The Customer Experience

Sarah Furnari, VP, Retail Experience, BEHR

Consumers have been gravitating toward curated store environments. A diverse group of retailers will provide examples of this trend in artistic retail spaces and discuss:

Why consumers are looking for more curated retail experiences
Examples of new store formats and store within store ideas 
How to partner with artisans, bloggers, other retailers, etc. to bring a curated space to life
 Sarah Furnari
Sarah Furnari
VP, Retail Experience
BEHR
As the Vice President of Retail Experience for Masco Architectural Coatings, Sarah Furnari leads strategy and operations for the BEHR and KILZ brands in-store. Sarah has been with Masco since 2005, and prior to that, with Sherwin Williams for 12 years in a variety of positions including starting as a Formulator in the Consumer Brands lab, Process E ...[Read More]

Track B: Associate Development & Customer Engagement

Case Study Revolution: Social Engagement: Driving Your Brand and Customer Experience In-Store

Jennifer Stone Williams, VP, Retail Services, Perry Ellis International

Jennifer Stone Williams, VP Retail Services Perry Ellis International, will share some insights and challenges for brand social engagement and customer experience within department stores.  Highlights will include "Laundry Loves Perry" - a Valentine's Day collaboration between Perry Ellis and Laundry by Shelli Segal, as well as other brand and social marketing highlights for Original Penguin, and Cubavera. 

The audience will work in groups to talk through the following challenges:

Navigating through department store guidelines
Decreased department store traffic to capitalize on & plan experiences around

 Jennifer Stone Williams
Jennifer Stone Williams
VP, Retail Services
Perry Ellis International
Jennifer is an energetic and savvy retail professional providing years of proven leadership and success at Perry Ellis International. She has expanded and led the Retail Services Division for Perry Ellis International for 19 years. Her retail coordinator team services department stores in both the US ...[Read More]

Track C: Retailer Only Interactive Boardrooms

Women In Retail Discussion and Cocktail Reception

Continued

Moderated By:
Kari Harkins
, Senior Director, Store Operations, DSW

Moderated By:
Beth Rick
, Director, Customer Portfolio Transformation, DSW

Listen and be motivated by an accomplished group of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.

Moderated By:

 Kari Harkins
Kari Harkins
Senior Director, Store Operations
DSW
Kari is the Sr. Director of Store Operations and Communication at DSW, as part of the Customer Operations Team.  Kari has been with DSW for 2 years.  In her current role, Kari and her team are responsible for all daily Store operations and communication as well as the execution of projects making the DSW Mission, Vision and Strategy come to life fo ...[Read More]

 Beth Rick
Beth Rick
Director, Customer Portfolio Transformation
DSW
As the Director of Transformation, Beth is responsible for leading the transformation efforts in support of DSW Inc. mission, vision and strategies.  Her team consists of functional subject matter experts across the business who serve as sponsors and team members on projects impacting multiple areas of the business.  Their role is to id ...[Read More]

5:30 PM Networking and Cocktail Reception at The Seattle Aquarium

Kick off the night with cocktails on the Elliot Bay Patio. Then, head inside to wander, discover and explore the best the Northwest has to offer. See, touch and explore the sea life of the Puget Sound tide pools, step through a 12’ high crystal ring filled with luminous moon jellies, walk through an undersea dome with a 360º view of hundreds of fascinating Puget Sound Fish, help feed the sea otters and more!

7:30 PM End of Day Two





















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