Future Stores Seattle

June 25 - 28, 2017

Washington State Convention Center, Seattle

Contact Us: 1.888.482.6012

Day 1: Monday, June 26, 2017 Embracing Retail Disruption

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7:15 AM Continental Breakfast & Registration

Welcome to the kick of off the Future Stores Innovation Lab, which will serve as your “home base” for next two days. This is where you’ll enjoy bottomless coffee, soft drinks, cocktails and snacks; learn about the latest retail technology; and catch up with colleagues and peers!

8:00 AM Welcome Remarks & Icebreaker

Kristin Schoenstein, Event Director, Future Stores 2017

 Kristin Schoenstein
Kristin Schoenstein
Event Director
Future Stores 2017
Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she heads up the Future Stores portfolio and eTail East. She also successfully launched and grew WBR’s customer experience portfolio. In her role, sh ...[Read More]

8:10 AM Chairperson’s Opening Address

Craig Witsoe, CEO, Elo

Craig Witsoe has been the Chief Executive Officer of Elo since 2012.  Prior to Elo, Mr. Witsoe led efforts in various aspects of retail technology for over 20 years, with global experience in digital displays and retail commercial lighting.

Building on Elo’s 40 years of touchscreen innovation and over 20 million global installations
...[Read More]

8:25 AM Interview: This Is How To Reinvent The In-Store Experience

Cathy Sparks, VP, GM, Nike Stores, Global Direct to Consumer, Nike

How to bring the ease of online to brick and mortar
Leverage the voice of the customer to inform design process
Engage customers with immersive technologies 
What’s working for today’s shoppers and what is falling out of favor
Cathy Sparks
VP, GM, Nike Stores, Global Direct to Consumer
Nike

8:45 AM Keynote Panel Discussion: Embrace The New Retail Reality: Disrupt Or Be Disrupted

Jeff Dinard, CIO, On The Border

Chris Taylor, CEO, Square Root

With advances in technology and changing consumer preferences, retail has been undergoing a massive shift. Large retailers, who have traditionally been slow to change, not have to consider ways to innovate faster to keep up with today’s shopper. Panelists will discuss how to:

Think like a lean startup and foster innovation across the organization
Consider if you are planning to partner with a startup
Quickly test and roll-out new store concepts

 Jeff Dinard
Jeff Dinard
CIO
On The Border
Jeff is currently Chief Information Officer for On the Border, and also oversees technology for all of the portfolio brands owned by the Private Investment firm, Argonne Capital.

In this role, Jeff is charged with defining and setting the strategic vision for the ways in which technology will drive profitability and be a true differe
...[Read More]

 Chris Taylor
Chris Taylor
CEO
Square Root
Chris Taylor is founder and CEO of Square Root, where he leads the company’s long-term growth strategy. Passionate about empowering companies to optimize operations and make smarter decisions, Chris founded the company in 2006 with the goal of making business data accessible, understandable and actionable. Under his leadership, Square Root develope ...[Read More]

9:05 AM Keynote: How To Kick Start Your Retail Innovation Lab

Scott Emmons, Director and Founder, Innovation Lab, Neiman Marcus

Innovation labs are popping up everywhere as retailers realize that investing in these tech hubs helps them continuously and rapidly test new technology and formats. Hear from Scott Emmons, the creator of the Neiman Marcus iLab and learn more about how they research, test and pilot innovative technologies for luxury retail. Explore:

•         The inner workings of an innovation lab  and ideas for how to form or improve upon your own lab
•         What to avoid if you’re just getting your feet wet with a lab concept
•         Examples of what you can test and develop in this flexible environment
 Scott Emmons
Scott Emmons
Director and Founder, Innovation Lab
Neiman Marcus
Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG). He founded and built the NMG innovation lab (iLab) and is responsible for leading the organization in evaluating, designing, testing and piloting cutting-edge technologies and applications for luxury retail. Scott is also working on BYOD initiatives, Wi-Fi/LAN/WAN infrastructu ...[Read More]

9:30 AM Morning Refreshment & Networking Break In The Innovation Lab

10:10 AM Presentation: Betterment, The Future Of Retail & Maslow

Lindsay Angelo, Strategist, Lululemon

Driven by a digital landscape, the maker’s movement & crowd-everything, we are witnessing disruption in the world of retail. Consumers are shifting from passively consuming a product to co-creating and inventing on their own. An army of authentic, innovative start-ups with engaged guests are emerging into the mix, democratizing the retail landscape, upping the innovation bar and contributing towards a macro trend of betterment. How can established businesses respond to maintain relevancy and what does it all have to do with Abraham Maslow? This session explores the democratization of the retail landscape through the lens of Maslow’s hierarchy of needs, and resulting opportunities to flourish within it.
 Lindsay Angelo
Lindsay Angelo
Strategist
Lululemon
Born and raised in Vancouver, Canada, Lindsay joins us from the world of Strategy and Innovation, spending the last three years helping to grow lululemon’s Strategy team. Lindsay discovered her passion for business and retail early on, starting up her own apparel venture at young age. Since then, her entrepreneurial spirit has led her to the a ...[Read More]

10:30 AM Keynote: Delivering Great Digital Experiences Throughout The Entire Shopping Journey

Pete Blair, VP, Marketing, Applause

Your customers’ are browsing, buying and paying when and where they want, and their digital experience is the thread that binds them to your brand. Every touch-point, from web to mobile to in-store, is an opportunity to create and retain a loyal brand user through a superior digital experience. Join Peter Blair, VP of Marketing for Applause, as he discusses the real world execution behind creating a flawless digital experience and the importance in understanding and integrating your customer’s point of view throughout. 
 Pete Blair
Pete Blair
VP, Marketing
Applause
Peter Blair has been with Applause since October of 2015, serving as VP of Marketing. In this capacity, Pete has brought his 20+ years of hands on experience to Applause in order to solidify a marketing vision that encompasses all that Applause offers to it's enterprise level customers and their digital experiences. 
Prior to Applause, Pete
...[Read More]

10:50 AM Panel Discussion: The Next Generation Store Experience: The Secret Is Customer Engagement

Kevin Swanwick, Senior Director, Manhattan Associates Retail Solutions

David Garcia, Director of Retail Experience Innovation, Verizon

David Lammers, VP, Retail Technology, Dicks Sporting Goods

Decreasing store foot traffic: what was once a trend is now the now reality. E-commerce sales have been growing every year, and 2016 was the year the trend started having a bigger impact on brick and mortar stores. Factor in strategic moves by Amazon, like Amazon Go, and retailers are looking at all aspects of their in-store operations and using technology to enable their store associates to create personalized experiences for customer engagement. Join the discussion with leading retailers about approaches they are using and the next-gen technologies that enable modern, end-to-end store experiences.
 Kevin Swanwick
Kevin Swanwick
Senior Director
Manhattan Associates Retail Solutions
Kevin Swanwick has 30 years of experience in the retail technology and store systems sector, spanning multiple generations of technology and nearly all aspects of software sales, marketing, design and delivery. Kevin is currently senior director of retail solutions at Manhattan Associates, where he oversees stores systems and helps clients address ...[Read More]

 David Garcia
David Garcia
Director of Retail Experience Innovation
Verizon
David Garcia is Director of Retail Experience Innovation at Verizon, responsible for defining brand strategy, store experience, and leading retail transformation programs for Verizon’s marketing organization.

In the last year, David has tackled projects that have addressed long-standing consumer pain points with a focus on building
...[Read More]

David Lammers
VP, Retail Technology
Dicks Sporting Goods

11:25 AM Keynote: Personalizing Every Customer’s Path To Purchase: 5 Ways to Adjust To Consumer Preferences in Real Time

Marty Yaskowich, Vice President, Retail Customer Development, iQmetrix

To keep up with changing shopper preferences, and a growing number of channels, retailers must constantly pivot their approach. It’s no wonder 68% of retailers are focused on improving the customer experience by identifying customers, utilizing customer-facing technology and empowering associates with information in real time.

This session will show retailers how to adjust to consumer preferences by diving into: 

1.     Actionable analytics
2.     Behavioral data
3.     Endless aisle inventory 
4.     Payment process
5.     Satisfaction surveys and messages
 Marty Yaskowich
Marty Yaskowich
Vice President, Retail Customer Development
iQmetrix

11:45 AM Panel Discussion: How Are You Rethinking Your In-Store Strategy To Meet Shifting Consumer Expectations?

Ryan St. Mary, Director of Stores, GANT Global

Jennifer O’Beirne, Senior Director, Customer Experience and Merchandise Marketing, Staples

Tom Dolan, SVP, Enterprise Sales, MaxPoint

As customer preferences continue to change, retailers have to move quickly

Implement new technology with the customer in mind
Map out how you will differentiate your brand and the retail experience you provide 
Think more strategically about the role of mobile in-store
Stay on top of customer behaviors and trends
 Ryan St. Mary
Ryan St. Mary
Director of Stores
GANT Global
Ryan St.Mary is the Director of Stores for GANT.  In this role, Ryan is responsible for creating and executing the company’s North American retail strategy including overseeing all facets of the store experience including merchandising, marketing, customer experience, operations, and human resources. 

With 20 y ...[Read More]

 Jennifer O’Beirne
Jennifer O’Beirne
Senior Director, Customer Experience and Merchandise Marketing
Staples

 Tom Dolan
Tom Dolan
SVP, Enterprise Sales
MaxPoint
Tom leads MaxPoint’s efforts to deliver strategic growth for the company’s largest client partners. He is responsible for the development and deployment of data intelligence products for application across shopper experience initiatives, long-term customer engagement, and media strategy.  Before joining MaxPoint, he held senior management roles at ...[Read More]

Lunch for All Attendees

12:20 PM Lunch For All Attendees

Private lunch hosted by JDA

Private lunch hosted by JDA

1:20 PM Champagne Roundtable Discussions Featuring Leading Retail Innovators

Moderated By:
Tristan Rogers
, Founder and CEO, Concrete

Moderated By:
Keri Voke
, Senior Manager, Multi Channel, Walmart

Moderated By:
Marty Yaskowich
, Vice President, Retail Customer Development, iQmetrix

Moderated By:
Ryan St. Mary
, Director of Stores, GANT Global

Moderated By:
Pete Blair
, VP, Marketing, Applause

Moderated By:
Sandra Andrews
, Senior Director, Product and Customer Experience, Microsoft Corporation

Moderated By:
Carl Chang
, Director, Retail Operations, Best Buy

Michelle Grant, Head Of Retailing, Euromonitor International

At Future Stores, you’re in control! Get involved in our unique, peer to peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them. After 30 minutes, you’ll rotate to a new table and tackle a new topic with a new expert host. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.

1. The Benefits, Pitfalls And Success Stories Of Engaging With Store Associates On Mobile
What to look for and watch out for as you endeavor to empower and elevate the performance of your store associates/field teams.
Moderator: Tristan Rogers, Founder and CEO, Concrete 

2. New Ways To Drive Customer Engagement In-Store
Moderator: Keri Voke, Senior Manager, Multi Channel, Walmart

3. Creating Personalized And Interactive Experiences With Beacon Technology
Moderator: Marty Yaskowich, Vice President, Retail Customer Development, iQmetrix

4. Improving the retail customer experience through personalization
Moderator: Ryan St. Mary, Director of Stores, GANT Global

5. Delivering Great Digital Experiences Throughout The Entire Shopping Journey
Moderator: Pete Blair, VP, Marketing, Applause

6. Experiential Marketing In Retail…Exceeding Expectations And Creating Memories
Moderator: Sandra Andrews, Senior Director, Product and Customer Experience, Microsoft Direct

7. The Spectrum of Personalization
Moderator: Alex Ciorapciu, Director, Global Solution Engineering & Partnerships, RichRelevance

8. Organizational and cultural transformation to execute omni-channel experiences
Moderator: Carl Chang, Director, Retail Operations - Technology and Tools, Best Buy

9. In-store conversion best practices

10. In-store mobile devices for customer engagement, apps and connectivity

11. Creating interactive and personalized experiences with beacon technology

12. Fulfilling the promise of the on-demand economy

13. Use design thinking to build customer interactions

 Michelle Grant
Michelle Grant
Head Of Retailing
Euromonitor International
Michelle Grant is the Head of Retailing at Euromonitor International. In her role, Michelle has direct responsibility over Euromonitor’s research on the retailing industry, conducted in 80 countries. She also manages a team of analysts who produce insights into the retailing industry through articles, reports and multimedia. The mission of the ...[Read More]

Moderated By:

 Tristan Rogers
Tristan Rogers
Founder and CEO
Concrete
Tristan Rogers is the founder and CEO of Concrete. Tristan started his career in software back in the early 90s, when he embarked on the UK's first "multi-media" Masters course in Oxford. Whilst on the course, he set up his first company, and within 18 months, counted Diageo, the drinks conglomerate, and The Royal Mail as customers.
Concrete
...[Read More]

 Keri Voke
Keri Voke
Senior Manager, Multi Channel
Walmart
Keri Voke is passionate about connecting the digital and physical world. As a senior manager of multichannel strategy for Walmart, Keri is responsible for creating customer facing experiences that add value for both our customers and associates every day. She is currently focused on the Sam's Club member experience and using in-club technology to d ...[Read More]

 Marty Yaskowich
Marty Yaskowich
Vice President, Retail Customer Development
iQmetrix

 Ryan St. Mary
Ryan St. Mary
Director of Stores
GANT Global
Ryan St.Mary is the Director of Stores for GANT.  In this role, Ryan is responsible for creating and executing the company’s North American retail strategy including overseeing all facets of the store experience including merchandising, marketing, customer experience, operations, and human resources. 

With 20 y ...[Read More]

 Pete Blair
Pete Blair
VP, Marketing
Applause
Peter Blair has been with Applause since October of 2015, serving as VP of Marketing. In this capacity, Pete has brought his 20+ years of hands on experience to Applause in order to solidify a marketing vision that encompasses all that Applause offers to it's enterprise level customers and their digital experiences. 
Prior to Applause, Pete
...[Read More]

 Sandra Andrews
Sandra Andrews
Senior Director, Product and Customer Experience
Microsoft Corporation
Sandra is a customer focused, results oriented, collaborative leader with entrepreneurial spirit. Nearly 20 years in the technology industry, Sandra has experience in business development, product management, customer experience, sales, visual merchandising and marketing. She is known for her ability to get stuff done, driving programs, products an ...[Read More]

 Carl Chang
Carl Chang
Director, Retail Operations
Best Buy

Track A: Achieving Omni-Channel Integration

2:20 PM Opening Remarks By The Conference Chair


Track B: Balancing High Tech and High Touch

Opening Remarks By The Conference Chair

Invite-Only C-Level Champagne Think Tank

Invite-Only C -Level Champagne Think Tank

This is your opportunity to gain honest feedback, debate strategic ideas and share high level insights in a closed door forum with your fellow retail executives.

This is an invitation-only session. If you wish to participate or would like to nominate yourself or a colleague, please contact: kristin.schoenstein@wbresearch.com

Track A: Achieving Omni-Channel Integration

2:30 PM Case Study RevoCase Study Revolution: Use Location Based Strategies To Build Better Customer Experiences

Use POS, in-app, social and online data to better understand customer behavior
How to better monitor and analyze location-centric insights
Apply location-based insights to help customers decide what to buy and where

Track B: Balancing High Tech and High Touch

Case Study Revolution: What Is The New Role Of Customer-Facing Technology In Store?

Kari Harkins, Senior Director, Store Operations, DSW

Beth Rick, Director, Customer Portfolio Transformation, DSW

Determine how consumer-facing technology is impacting the customer experience
Make it work on the back-end
See examples of best case use of technology in stores 
Align technology decisions with customer needs and business goals
 Kari Harkins
Kari Harkins
Senior Director, Store Operations
DSW
Kari is the Sr. Director of Store Operations and Communication at DSW, as part of the Customer Operations Team.  Kari has been with DSW for 2 years.  In her current role, Kari and her team are responsible for all daily Store operations and communication as well as the execution of projects making the DSW Mission, Vision and Strategy come to life fo ...[Read More]

 Beth Rick
Beth Rick
Director, Customer Portfolio Transformation
DSW
As the Director of Transformation, Beth is responsible for leading the transformation efforts in support of DSW Inc. mission, vision and strategies.  Her team consists of functional subject matter experts across the business who serve as sponsors and team members on projects impacting multiple areas of the business.  Their role is to id ...[Read More]

Invite-Only C-Level Champagne Think Tank - Continued

Invite-Only C-Level Champagne Think Tank - Continued

This is your opportunity to gain honest feedback, debate strategic ideas and share high level insights in a closed door forum with your fellow retail executives.

This is an invitation-only session. If you wish to participate or would like to nominate yourself or a colleague, please contact: kristin.schoenstein@wbresearch.com

Track A: Achieving Omni-Channel Integration

3:00 PM Case Study: Solving Today’s In-Store Challenges

  • “How can I make my store operations simpler?”
  • “How can I better anticipate problems before they occur in my stores?”
  • “How can I unify all of my disparate store systems and provide real-time, actionable information to my store personnel?” 
  • These are questions that your store managers ask themselves every day. These are the questions that Brett Friedman will answer as he poses solutions and discusses strategies on how to combat the most pressing challenges facing retailers today.

Track B: Balancing High Tech and High Touch

Case Study: Reimagining Retail - Building The Store Of The Future

Jim O’Farrell, Senior Product Marketing Manager, Smartsheet

 Jim O’Farrell
Jim O’Farrell
Senior Product Marketing Manager
Smartsheet
Jim is a senior executive with more than 25 years of proven enterprise software marketing, sales, and business development leadership. As a Software industry veteran with proven leadership and strong operational skills, his commitment to "voice of the customer" program management is foundational to his ability to build and lead high performance mar ...[Read More]

Track A: Achieving Omni-Channel Integration

3:20 PM Panel Discussion: Mobile Enabling the Store Workforce: From Strategy to Execution

Andrea Farris, VP, Director, Retail Systems, Walgreens

Leslie Grandy, Senior Director, Mobile Apps, Digital Media & Advertising, Best Buy

Getting mobile tools in the hands of associates is a priority for many retailers, but most are not sure how to get started. The benefits of mobile are clear...Associates can have access to real time inventory data, clienteling tools, product information and more. Find out: 

How to get started with developing a mobile strategy for associates 
Tips for selecting the right partner/provider 
What to look out for along the way 
Best practices for rolling out your mobile strategy and getting associates on board
 Andrea Farris
Andrea Farris
VP, Director, Retail Systems
Walgreens
Andrea leads Walgreens’ retail operations and store technologies as the Company’s Vice President and Director of Retail Systems. He joined Walgreens in 2011 as Vice President of Supply Chain and Inventory Management. Prior to Walgreens, Andrea spent 14 years at Accenture, architecting and implementing large scale digital transformations across ...[Read More]

 Leslie Grandy
Leslie Grandy
Senior Director, Mobile Apps, Digital Media & Advertising
Best Buy
Leslie Grandy combines 20 years in technology product marketing and development with 13 years of previous experience in motion picture and television commercial production to create innovative solutions that drive measurable results for both B2B and B2C companies.  
 
Grandy currently serves as the Senior Directo ...[Read More]

Track B: Balancing High Tech and High Touch

Panel Discussion Revolution: The Intersection Of Bots And Stores—The Possibilities Are Endless

Everyone is talking about the shift to conversational commerce, but who is really using AI effectively in a store setting? Panelists will discuss:

Potential applications for chat bots in a physical store setting
Weigh  in on where it makes sense and where it might fail
Examples of bots in action in retail 

3:55 PM Networking and Refreshment Break In The Innovation Lab

4:40 PM Presentation: Betterment, The Future Of Retail & Maslow

Lindsay Angelo, Strategist, Lululemon

Driven by a digital landscape, the maker’s movement & crowd-everything, we are witnessing disruption in the world of retail. Consumers are shifting from passively consuming a product to co-creating and inventing on their own. An army of authentic, innovative start-ups with engaged guests are emerging into the mix, democratizing the retail landscape, upping the innovation bar and contributing towards a macro trend of betterment. How can established businesses respond to maintain relevancy and what does it all have to do with Abraham Maslow? This session explores the democratization of the retail landscape through the lens of Maslow’s hierarchy of needs, and resulting opportunities to flourish within it.
 Lindsay Angelo
Lindsay Angelo
Strategist
Lululemon
Born and raised in Vancouver, Canada, Lindsay joins us from the world of Strategy and Innovation, spending the last three years helping to grow lululemon’s Strategy team. Lindsay discovered her passion for business and retail early on, starting up her own apparel venture at young age. Since then, her entrepreneurial spirit has led her to the a ...[Read More]

5:05 PM Case Study Revolution: Leverage Mobile Technology To Drive Customer Engagement

Rich Stefani, VP of Information Technology, Smart & Final Stores

Management of Merchandise assortments by individual store location is a critical component of a retailer's Customer Engagement strategy. Planograms have evolved from blueprints that communicate assortment locations to a critical component of a customer's digital shopping experience. The integration of planogram data into mobile applications enables store associates to engage customers with real-time data and analysis. 


Explore:

•   Perspectives on how to design, develop and deploy mobile applications to support business
•   Helpful tips when deciding between available options: buy, build, outsource
•   Examples of apps we’ve deployed that can replace labor intensive processes and future ideas

 Rich Stefani
Rich Stefani
VP of Information Technology
Smart & Final Stores
Rich Stefani is a corporate executive with over 20 years of experience. His areas of specialty include strategic planning, portfolio strategy, new market entry, new store growth, information technology, application development, mobile technology, supply chain optimization, marketing analytics, advertising effectiveness, and store operations wi ...[Read More]

5:30 PM Cocktail Reception In The Innovation Lab

6:30 PM Conclusion of Day One





















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